Inspired by a post on the YE Forums about a member’s challenges in selecting a business name I thought I would share some tips on how to choose the right name for your company.
Make It Memorable
You have only a few moments to capture someone’s interest before they move on to the next company. Having a name that is memorable will help you stand out from the competition and get your target’s attention.
Make It Easy To Spell
The harder it is for someone to remember your name or spell it the harder it will be for you to land a customer. If they cannot spell your website address, for example, they will not be able to find you.
Tell People What You Do
The easier you make it for people to understand what you do, the more likely they will sign up. For example, Young Entrepreneur is a good title for this webpage because it contains information that would be of value to young entrepreneurs. If the company was called HMC Communications, for example, it would be meaningless to the general public and make it more difficult to attract visitors.
Keep It Short
People like names that are short and sweet. The longer the name is the easier it will be to confuse you with someone else or forget you altogether. A short, descriptive name that stands out will always be your best bet.
Note that there will always be exceptions. You do not have to follow these 4 tips to be successful, it will just make it harder for you to stand out and generate business.
Evan Carmichael
