Adam Toren

Adam Toren is a serial entrepreneur, mentor, investor and co-founder of YoungEntrepreneur.com. He is co-author, with his brother Matthew, of Kidpreneurs and Small Business, BIG Vision: Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right (Wiley). He's based in Phoenix, Ariz.

How to Break Your Business into the Next Tier

By | March 26, 2012

For business owners, leading a company to the next level can be one of the most exciting, and most frightening, steps of their career. The feeling is similar to the decision one must make between clinging to a life raft or jumping in and swimming to a treasure island. Business owners must decide to either [...]

Hard-Wired to Belong: How to Instantly Create Brand Super Fans

By | March 23, 2012

In today’s ultra-transparent and interconnected world, it’s worth paying attention to how you can create super fans and get brand advocates working for you. Your ultimate goal is for your customers to identify so strongly with your brand that they’d actually want to tattoo it on their bodies (think Harley-Davidson, Jack Daniels, and Apple). So [...]

How to Win in Business? Know Thy Competitor

By | March 22, 2012

Competition can be a funny thing. Any business would love to be the top competitor in the game, but that means there are likely one or more competitors gunning for your spot. Whether you choose to enter the market to compete on friendly terms or if you’re out there to leave the other players in [...]

A Plea to Startup Founders – Avoid This Syndrome

By | March 21, 2012

Founders almost always cite lack of money as the reason for failure, but if you look deeper, I believe the reason is more often about dysfunctional people and leadership. Sometimes it comes right back to the founder, in terms of a malaise often called “Founder’s Syndrome.” A few years ago I was intimately involved with [...]

Fresh Ideas: 10 Ways to Win Over an Unsupportive Family as a Young Entrepreneur

By | March 20, 2012

It’s no secret that entrepreneurs often beget entrepreneurial children, but when entrepreneurs spring from employees, strife often develops. Entrepreneurs understand how the business of working for yourself works — and they’ve seen first-hand its benefits. But for people who’ve grown up living off a paycheck, entrepreneurship can often seem too risky to support. In part, [...]

Top Tips to Make Your Website SEO Friendly

By | March 19, 2012

There is a saying, “build it and they will come,” but this definitely doesn’t always apply to websites. The best way to get people to your website is to make sure it’s search engine optimized. It can be a tricky balancing act between writing engaging content and ensuring the Google spiders can find you. But [...]

When You Think Quitting Is a Good Idea

By | March 16, 2012

You’ve got to know where you want to go if you’re ever going to get there. The truth is, and one that all productive people must realize and come to terms with, is that there will always be more opportunities than time. There will always be more possibilities than there are hours. You cannot do [...]

How to Make Your Email Marketing Work – 5 Keys for Success

By | March 15, 2012

Email marketing is a fantastic way to keep constant contact with various prospects or past clients as a way of staying top of mind when it comes time for your subscribers to act. Email marketing may seem simplistic enough on the surface, type up a bit of information and a few clicks later your message [...]

5 Ways to Decrease Stress When Starting a Business

By | March 14, 2012

Starting a business can easily be one of the most stressful projects that you can take on in your life. With that being what it is, it is critical for many reasons to find ways to manage the high levels of stress. Not only can this be important for the health of the business, but [...]

12 Golden Rules of Email Etiquette

By | March 13, 2012

As with any human interaction there are a certain set of unwritten rules of etiquette.  Not sticking to the basic etiquette of email can lead to annoyed friends or even get you in quite a bit of hot water at the office and even leave you with your job on the line.  Whether you’re new [...]

The Big Mistake Businesses are Making with Pinterest

By | March 12, 2012

By now, most of us have heard the buzz about Pinterest and its incredible and continuous growth. So the next step is figuring out how we can get a piece of it and properly use it for our businesses. One of the most effective marketing strategies for using Pinterest has received little to no mention: [...]

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