SXSW Style: Fashion Startups Strut in Austin

SXSW Interactive attracted the best and brightest in digital from all corners of the world to meet in one place, share ideas, get inspired and have a little fun along the way.  At this intersection of art and technology, entrepreneurs, investors, developers, designers, bloggers and tweeters alike took the town by storm to see and be seen. As co-founders of the online shopping concierge, Hukkster, we’re constantly on the lookout for the latest fashion trends. So we are thrilled to bring you some of our SXSW favorites. Enjoy!

• SXSW Style: Tegan Monique Gaan

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  We bumped into Tegan Monique Gaan, the founder of Gigit at Raptor House one morning for the Hackathon sponsored by Backplane and Spotify. We love her style. It's a chic spin on traditional sporty attire.

  

• SXSW Style: Lilly Kinnally

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  We're obsessed with floral patterns this Spring. Lilly Kinnally, a senior manager of Random House Digital, sported playful floral denim at Garridos in Downtown Austin.

  

• SXSW Style: Sarah Ellison Lewis

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  Talk about making a statement. Sarah Ellison Lewis, the founder of BOOTLEGMarket.com, was having fun with denim at the W Hotel. And in true entrepreneurial spirit, she sported a pair of her high fashion boots.

  

• SXSW Style: Elizabeth Canon

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  Elizabeth Canon, the founder and president of Fashion’s Collective, shined brightly in a gorgeous Swarovski Crystal necklace at the Fashion Brain Bar event. We love everything about this look from the over-the-top necklace to those leopard printed peep-toe booties!

  

• SXSW Style: Bergdorf Goodman

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  The Bergdorf Goodman marketing team, Ali Szvoren (left) and Cannon Hodge (right), alongside Roeland de Jong (middle), who's the co-founder of FashionQlic, looked stunning in vibrant colors and spring-ready prints.

  

• SXSW Style: David Goldberg and Rameet Chawl

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  David Goldberg, the co-founder of StyleCaster, and Rameet Chawla, an architect at Fueled, rock black denim with their own unique twists at the "25 Most Stylish: Austin" event hosted by StyleCaster and Cusp by Neiman Marcus.

  

• SXSW Style: Sarah Reeves

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  We met up with Sarah Reeves of The Loop Showroom at the W Library Bar and were wowed by her vibrant orange blazer and feminine spring floral dress by local Austin designer 81 Poppies by Michelle Weisman.

  

• SXSW Style: Rockers

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  This crew optimizes rocker-chic (from left to right) -- Electric Picks Rock Jewelry Designer MJ Barton, rock guitarist Mark Younger-Smith, Hunter Lohse aka The Dapper Tramp and and clothing designer, Boudoir Queen strike a pose at the "25 Most Stylish: Austin" event hosted by StyleCaster and Cusp by Neiman Marcus.

  

• SXSW Style: Erica Bell and Katie Finnegan

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  No tech founder's look is complete without geek-chic glasses. Hukkster co-founders, Erica Bell (left) and Katie Finnegan (right), enjoyed scouting out their favorite looks during their first trip down to SXSW.

  

Erica Bell and Katie Finnegan

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Katie Finnegan and Erica Bell are the co-founders of hukkster, an online shopping tool that helps you track products on sites you love, get notified when those products go on sale and gives you the ability to buy when the price and time are right.