Apple Has Done It Again — Can Anyone Compete?

December 17, 2010
Apple Has Done It Again — Can Anyone Compete?

Just when you thought that the only thing Apple could do next was to reinvent and upgrade the iPhone and iPad, they did something that everyone predicted; yet many did not believe.

Apple is introducing a Mac App store.  That's right, on your Mac, you'll be able to buy and install apps, helping you customize your Mac experience… and give Apple developers more money.  These continued innovations at Apple are helping to bring the customer into a new computer experience, wherein even those without a lot of computer experience are able to change the way they use their laptop or desktop.

On January 6, 2011, the Mac App store will be available to those with the Mac OS X Snow Leopard operating system.  The Mac App store will be available via free download as soon as it is released.

For those who develop the apps for the Mac App store, they will be able to take in 70% profits, assuming the app is a paid app.  Plus, developers will be able create their own pricing and offer free upgrades without having to ask for Apple's permission.  While there are also a number of downsides to using the Mac App store (for developers), to not be a part of this store would be to miss out on a valuable (literally) opportunity.

Some wonder why you need another app store, but experts note that using an app store on your computer helps to limit the number of apps that are problematic, while also helping to keep your app purchases secure.  Of course, the instant gratification of getting the Mac apps you want immediately, that's good for Mac lovers everywhere.

As a feature of Mac's OS X Lion, those who purchase Macs with the new OS will be able to use this app store immediately.

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Adam Toren is a serial entrepreneur, mentor, investor and co-founder of YoungEntrepreneur.com. He is co-author, with his brother Matthew, of Kidpreneurs and Small Business, BIG Vision: Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right (Wiley). He's based in Phoenix, Ariz.
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