en•tre•pre•neur -noun Entrepreneur, translated from its French roots, means "one who undertakes." The term Entrepreneur is used to refer to anyone who undertakes the organization and management of an enterprise involving independence and risk as well as the opportunity for profit.
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Black Friday typically signifies the day when retailers move their annual sales from the red into the black, a scary thought by itself when you realize that it takes them 11 months of negative trading before they can start to breathe! Cyber Monday signifies the day when we all free ourselves of our family and [...]
It’s time for a poll update, and with less than a month until Christmas we thought we would have a festive theme. We’re asking, “What’s your TOP seasonal marketing tip on how to boost business during the holidays?”
What kind of marketing strategies are you going to be using? What techniques have you used in the [...]
E-mail marketing remains a very powerful strategy, so long as you approach it correctly, you are very relevant and you are careful not to waste the time of your subscriber. Sounds like a commonsense statement? Let’s drill into the do’s and don’ts of successful e-mail marketing campaigns and expand on some of these “basics” to [...]
Due to the spontaneity and instant nature of the Internet, many have started to forget about the power of a good, old-fashioned press release. Before the advent of social media and the Internet, press releases were the prime tool available to the organization to announce and to market new products or services. With the way [...]
“Believe in yourself, never give up and go about your business with passion, drive and enthusiasm” – Peter Jones
Peter Jones is quintessentially British, as Anglophile as his no-nonsense, straight to the point name might suggest. In many respects however he might have been a successful American businessman, the product of multiple reincarnations and the ongoing [...]
Taking the plunge and becoming an entrepreneur is akin to making a giant leap into the abyss. You might be the most orderly, anal-retentive organizer or logistician and may have a clear picture in your head about how you are going to achieve independence and satisfaction. Do you know how to make God laugh? Tell [...]
It’s time for a poll update, and with less than a month until Christmas we thought we would have a festive theme. We’re asking, “What’s your TOP seasonal marketing tip on how to boost business during the holidays?”
What kind of marketing strategies are you going to be using? What techniques have you used in the [...]
You may have just spent long and tiring hours slaving over the composition, design and presentation of your e-commerce website and feel that you are now ready to open the virtual doors to buyers. The chances are that you have sidestepped quite a few essentials, or omitted certain fundamentals that individually or collectively are key [...]
How do you view linking? Do you view it as a means to an end, scarcely giving a second thought to your strategies, or do you really try and understand how link baiting can in itself define you or your company?
Link baiting can be a multifaceted and somewhat confusing marketing initiative and one that is [...]
“Business has been so drab, all grey suits and cufflinks. But there’s a whole new generation of entrepreneurs starting to make it fun” – Simon Woodroffe OBE.
If you wanted to sum up Simon Woodroffe in a couple of sentences you might suggest that he is more the entertainer than the conventional businessman, seems as disarming [...]
It’s simply not good enough to spend a lazy Saturday afternoon turning over marketing ideas in your head and doodling over your unique selling point on a scrap of paper. As entrepreneurs, if we are all honest we have certainly painted out our USP and may have narrowed its description down perfectly well. We might [...]
It’s the start of a new poll, and with only a month until Christmas we thought we would have a festive theme. We’re asking, “What’s your TOP seasonal marketing tip on how to boost business during the holidays?”
What kind of marketing strategies are you going to be using? What techniques have you used in the [...]
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