A new year is upon us and now is the time for your small business to break through the rut and get back on top. There has never been a better time to formulate a new marketing plan and put it into action. Why now? The answer is simple; the internet has expanded rapidly over [...]
Oops! Common Mistakes Young Entrepreneurs Make on Their Websites
As a businessperson, it’s understood that website traffic is one of the biggest factors in your success. Making sure that search engines find you and push customers to your site is of utmost importance. The real question, however, is what happens when people land on your page? Getting prospects to your site and converting them [...]
Successful Startups Often Come With a High Price
Most entrepreneurs expect to face the “normal” challenges of starting a business, which include finding the right opportunity, building and executing a winning plan, and financing their venture. But many forget the pitfalls associated with traditional business jobs which can apply even to the smartest and most dedicated people running their own business. Often these [...]
Millennial Branding on How Gen-Y is Using Facebook
Check out the infographic! Here at Young Entrepreneur, we have always said that “young” is more a state of mind than a number. We know that entrepreneurs in their 30s, 40s, 50s, and beyond read and participate on the site, and that’s exactly what the YE site is for – all entrepreneurs with a young [...]
Four Myths of Entrepreneurship Debunked
You may think you understand the life of an entrepreneur, but your perceptions may not match reality. Many people dream of starting a company because they hate their job, have an innovative idea or want to emulate their childhood hero like Steve Jobs. But people tend to believe conventional wisdom about entrepreneurship and don’t investigate [...]
Finding Your USP – And Why You Need One
The harsh truth is that there are very few unique businesses – those that are unlike any other in the market. In fact, it’s increasingly difficult to think of even one business that began as a unique enterprise and has stayed that way over time. The point is that your business is joined by many, [...]
Common Mistakes made by Online Business Owners
Creating and running an online business takes work… a lot of work! However, we often see some common mistakes made by online business owners that prevent them from having the level of success they truly want and deserve. There are some general guidelines you can take to prevent these mistakes and therefore maximizing your time, [...]
Why You Don’t Need to Be (More) Organized
“…the advantages of being neat and organized are typically outweighed by the costs.” – Eric Abrahamson and David H. Freedman, A Perfect Mess Now, before the professional organizers rain down fire upon my head, let me put in a caveat: order is important. We all need order, in some degree or another, so that we [...]
Getting Ready for the Real World: Networking Between Campus and the Community
College life can sometimes feel like a vacuum. You go to class, you go to meetings, and you go out with your friends (with a nap here and there thrown in). College serves another purpose, however: to prepare you for the real world. Your classes, jobs, and experiences should help you find your way to [...]
Critical insights from Jon Wuebben, Author of Content is Currency
If you’re confused about social media and site content, you’re not alone. It’s a subject you see everywhere these days, but it’s one that not many fully understand. Fortunately, a new book is about to be release called Content is Currency: Developing Powerful Content for Web and Mobile, and it’s going to clarify a subject [...]
Answers to 5 Common Entrepreneurial Questions
When trying to decide whether or not to take the plunge into entrepreneurship, people have an endless number of questions. Whether it’s your first shot at being in business for yourself or you’ve done it before, some questions are sure to continue popping up. Below are some of the most common questions we hear, with [...]
How Satisfied are Your Customers?
Being able to measure the satisfaction level of your customers can be pretty difficult at times. Not only do you rely on customers for their feedback, but you’ve also got to trust that they are being completely honest when providing you with feedback. People don’t generally contact companies to tell them they’re satisfied. And even [...]
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