One of the best things any of us can do to market our business is to get some great testimonials from current and past customers. A testimonial is better than anything else, because it is someone who has experience dealing with your company saying that the experience was a good one – that you did [...]

The way of the entrepreneur is fraught with danger. You’ve got to climb mountains of skepticism and cross chasms of underfunding, where beneath you the skeletons of ill-fated startups lie… and there’s only that thin rope of your own determination keeping you up there, alive. Nobody said being an entrepreneur was easy, but I bet [...]

With unemployment at record levels in much of the US, help wanted ads are likely to receive massive responses. Reports of a thousand people applying for two open entry level positions and other amazing stories are commonly heard, and even companies that haven’t placed employment ads are getting a fair amount of applicants – whether [...]

Entrepreneurs are regularly praised as the beating hearts behind their business creations. The fiercely driven, enthusiastic and determined individuals who simply couldn’t stand to see their ideas fail. Passion is always a positive trait. You can never have too much of it. But passion has a twisted cousin that can be super harmful in equal [...]

Who are your best customers? Are they the ones who spend the most? Are they the people who you enjoy dealing with? You might think this is a subjective question, but there is a methodical way to identify the customers that are doing your company the most good. At a conference in Phoenix a while [...]

Today’s marketplace is constantly evolving. It’s vibrant and dynamic, irrespective of the state of the economy. It’s part-real, part-virtual. And this environment has been a breeding ground for independent-minded and independent professionals, making it incredibly important to stand out. Personal branding has become an all-important mantra for those people whose business is all about what [...]

Ever talk to a business owner or an entrepreneur about their business and they were not able to effectively explain what their business did?  Maybe they went on and on trying to describe it and the explanation was simply not very clear. Or the explanation was clear, but there was not a real punch in [...]

For anyone working in an industry that isn’t their true passion, inspiration can be found in our talk with Divya Gugnani, entrepreneur, TV personality, author, and founder & CEO of culinary media brand Behind the Burner as well as Send the Trend. Having created a successful career in the world of investment banking (a career [...]

Formerly known as “The Six Pillars of Internet Marketing” and having undergone several stages of evolution over the past 10 years, the “7 Pillars of Digital Marketing” is a framework for the learning, strategy, budgeting, execution and analysis of the entire universe of digital marketing tactics and techniques.  7 Pillars is an active and constantly [...]

What’s the definition of a serial entrepreneur? If you look it up in the dictionary you might just see a picture of Sanjay Dalal, the subject of today’s interview. Sanjay is the founder and CEO of Ogoing, a social network exclusively for businesses. Prior to starting his current venture, Sanjay founded the India Business Network, [...]

Every entrepreneur needs to be honest about their strengths and weaknesses, and realistic about their reasons for choosing the startup route. For any entrepreneur, even the best business opportunities, if entered for the wrong reasons, will likely fail.  Some of these reasons seem obvious, so forgive me for restating, but I still hear them too [...]

There’s no getting around it. Advances in technology have paved the way for new and exciting business opportunities in the virtual world. But not all businesses can or should be operated without brick and mortar offices. In fact, the depersonalization of many online-only businesses may be an asset for entrepreneurs who offer a product or [...]