SEO and other marketing trends are forever changing. In fact, it might be difficult to keep up with it, but if you want to drive more traffic to your site, it’s worth the effort. Obviously there are thousands of providers of information, each claiming to have the scoop on the right way to do it. As with so many areas in business, there is no definitive “right” way to market online, rather there are many approaches and opinions, each with some degree of validity. The following list represents some of the best information out there, so you can choose which method fit your style and your goals best.
Online Marketing Blog: Online Marketing Blog is a property of TopRank Online Marketing. Since December 2003, TopRank’s Online Marketing Blog has provided insights, resources and commentary on a range of digital marketing and public relations topics including search engine marketing and optimization, social media marketing, business blogging and marketing, and online public relations. Join their over 30,000 readers for great content from CEO Lee Odden and several knowledgeable guest authors as well.
Search Engine Land: Search Engine Land is a news and information site covering search engine marketing, searching issues, and the search engine industry. The site is led by journalist Danny Sullivan, who has been covering search for the past 11 years. It is published by Third Door Media, which also produces the Search Marketing Expo conference series and the Search Marketing Now webcast events.
SEO ABC: If you’re an online marketing beginner and are looking for simple, straight-forward about SEO, SEO ABC might be right for you. This site is all about the abc’s of search marketing and optimization. They understand that the target audience for many sites is individuals with years of experience in the search industry, and they’ve built their information for those who may be fairly new to this business. Even if you have some experience, you might enjoy their straight-forward, informative approach, so check them out.
ShoeMoney.com: This site is the brainchild of Jeremy Shoemaker. On it, he shares his ups and downs in the world of online marketing to a loyal daily readership of over 30,000 people. ShoeMoney.com has been named the Best Affiliate Marketing Blog and has ranked in Technorati’s top 50 blogs for the past three years. Having made millions of dollars over the past five years, Jeremy wants to share his insights with others so they too can learn and grow.
ClickZ: It’s not the prettiest of sites, but that’s one of the things we like about ClickZ – less fluff and more substance. ClickZ is the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world. From search to social, technology to trends, their coverage is expert, exclusive, and in-depth. Their mission is basic: to help interactive marketers do their jobs better.
SEO Book: The core of SEO Book’s offering is their ongoing SEO training program, which will cost you $300 a month. That might sound like a lot of money, but their throngs of happy customers who have joined over the years know it’s well worth every penny. Not ready to plunk down the dough for the monthly training? Check out their blog, which provides tons of useful information for nothing but a click. Also be sure to check out their free tools and videos.
Search Engine Guide: Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children.
Marketing Pilgrim: Marketing Pilgrim was launched by internet marketing consultant Andy Beal in September 2005. As a follow-up to Beal’s award-winning search marketing blog, Marketing Pilgrim expands its coverage to bring the latest news, rumors and reviews of all things related to internet marketing and online advertising. The site is constantly rated a top 10 media and marketing blog by Advertising Age. Marketing Pilgrim’s company coverage includes Google, Yahoo, Microsoft, MySpace, YouTube, and Facebook and closely watches news on search, blogging, social media and general online marketing topics.
SEOmoz: SEOmoz.org provides companies and individuals around the world with online tools and tutorials to help with their Internet marketing and search engine optimization needs. Their goal is to provide exceptional software and education to businesses, individuals, non-profits and government organizations so they can best leverage the unique reach of the Internet to increase visibility and achieve success. Check out their collection of free and pro tools, and their up-to-date, information-packed blog.
Search Engine Journal: A 6-year-old publication of Search & Social Media, LLC, Search Engine Journal specializes in a community approach to the reporting of search engine news and the sharing of search engine marketing knowledge and tactics. The blog’s editor-in-chief, Loren Baker has been involved in the search engine marketing field since 1998 with a background in paid search and search engine optimization. In 2002, he began collecting his research and thoughts on the SEM industry, which blossomed into the current Search Engine Journal publication.
If you have a favorite blog or marketing tool, be sure to let everyone know in the comments. We’re always looking for the best information sources. If it’s your own site, tell us that too. It might end up on our next list!
