It’s time for another SEO Advice post! Last month, I offered free SEO advice to CADrite. I’m going to continue my SEO Advice series today by helping out another YoungEntrepreneur.com blog reader Ariane from FreshPow!.
Ariane – http://www.freshpow.ca
Hi Evan,
I was wondering if you could take a look at our site http://freshpow.ca for your series of SEO Advice.
Our monthly traffic has hit 2000 and we seem to be getting a variety of visitors but our sales are not really on par with our traffic.
Is there a way that we could change that – a way that we may be overlooking or just simply not doing?
Your help would be super appreciated!!!
Thanks,
Ariane
My Recommendations
1) Where Is The Traffic Coming From?
Congrats on getting 2,000 visitors per month to the site! I see that you’re active on Facebook, Twitter, and other social networking sites. Social networking traffic is notoriously known for not converting into sales – that’s why advertising rates for social networking sites are plummeting. Traffic from search engines, however, tend to convert much better because people are searching for a solution to a problem as opposed to trying to kill some time by browsing through Facebook. Focus on building more search traffic to increase your conversions.
2) How Do I Sign Up?
The homepage is really a blog, which is great for generating pages that Google will index, but you focus so much on your twitter posts and updating your blog with great content that you’ve left out the most important part for a corporate website – asking for the sale! The homepage should showcase the great work that you’re doing with nice visuals as well as the clients you have and their testimonials. Tell me a little about the benefits of working with you and why I should contact you or learn more about your services. It’s great to build a following but you need to convert that audience into customers if you want to run a business from the website.
3) Promote Your Own Products First
The main blog post that I see on the homepage is a review about customizing your headphones to match your equipment (REVIEW: Match your headphones to your equipment with iFrogz). This could be a good post for your site, except for the fact that at the end of it tell people to go to the iFrogz website if they want to buy the product. If it’s not your product and you’re not making money from it, don’t put it as the first thing people read when they come to your site. I’m sure iFrogz is going to be happy with you but it won’t help your business grow.
Good luck Ariane!
Readers, what do you think about FreshPow!?
To learn more about how to get SEO tips for your website please read my post: Need SEO Advice? Submit Your Site!
