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	<title>Comments on: How to make Pay Per Click Marketing a success</title>
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		<title>By: network marketing recruiting</title>
		<link>http://www.youngentrepreneur.com/blog/internet-marketing/how-to-make-pay-per-click-marketing-a-success/comment-page-1/#comment-6728</link>
		<dc:creator>network marketing recruiting</dc:creator>
		<pubDate>Mon, 18 Jan 2010 02:03:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.youngentrepreneur.com/blog/?p=1279#comment-6728</guid>
		<description>Happy day, thanks for your post, I appreciate the great content.  I&#039;ll be back soon to read more!</description>
		<content:encoded><![CDATA[<p>Happy day, thanks for your post, I appreciate the great content.  I&#8217;ll be back soon to read more!</p>
]]></content:encoded>
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	<item>
		<title>By: Andrew Pelt</title>
		<link>http://www.youngentrepreneur.com/blog/internet-marketing/how-to-make-pay-per-click-marketing-a-success/comment-page-1/#comment-6434</link>
		<dc:creator>Andrew Pelt</dc:creator>
		<pubDate>Tue, 12 Jan 2010 11:51:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.youngentrepreneur.com/blog/?p=1279#comment-6434</guid>
		<description>This is a very good post. Occassionally, I will do a search on Google for an interesting blog to read. I believe I found one here.</description>
		<content:encoded><![CDATA[<p>This is a very good post. Occassionally, I will do a search on Google for an interesting blog to read. I believe I found one here.</p>
]]></content:encoded>
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	<item>
		<title>By: Tao - board games Canada</title>
		<link>http://www.youngentrepreneur.com/blog/internet-marketing/how-to-make-pay-per-click-marketing-a-success/comment-page-1/#comment-3635</link>
		<dc:creator>Tao - board games Canada</dc:creator>
		<pubDate>Fri, 19 Jun 2009 17:53:45 +0000</pubDate>
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		<description>Don&#039;t forget negative keywords.  Those will reduce your costs by a huge margin and make some &#039;so-so&#039; keywords highly relevant.

Also, be VERY careful about broad match without using any negative keywords associated with the campaign.  It&#039;s quite often better to use specific or phrase matching.

And content match is generally quite bad, since that&#039;s where click fraud occurs the most.</description>
		<content:encoded><![CDATA[<p>Don&#8217;t forget negative keywords.  Those will reduce your costs by a huge margin and make some &#8216;so-so&#8217; keywords highly relevant.</p>
<p>Also, be VERY careful about broad match without using any negative keywords associated with the campaign.  It&#8217;s quite often better to use specific or phrase matching.</p>
<p>And content match is generally quite bad, since that&#8217;s where click fraud occurs the most.</p>
]]></content:encoded>
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	<item>
		<title>By: Michiel Andreae</title>
		<link>http://www.youngentrepreneur.com/blog/internet-marketing/how-to-make-pay-per-click-marketing-a-success/comment-page-1/#comment-3634</link>
		<dc:creator>Michiel Andreae</dc:creator>
		<pubDate>Thu, 18 Jun 2009 21:59:02 +0000</pubDate>
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		<description>A tip I could add to the creation of your add:
Try using the line {Keyword: } in one of the ad lines.
The  should be replaced by one of your most essential keywords.
If people use the word which now says  it will turn up bold, meaning that it will catch more attention.

Example:
If you sell cars in various colours then your phrase in the Google Adwords Ad would be: Buy Your {keyword:car} here! In this case the keyword could be green, blue, yellow, etc.</description>
		<content:encoded><![CDATA[<p>A tip I could add to the creation of your add:<br />
Try using the line {Keyword: } in one of the ad lines.<br />
The  should be replaced by one of your most essential keywords.<br />
If people use the word which now says  it will turn up bold, meaning that it will catch more attention.</p>
<p>Example:<br />
If you sell cars in various colours then your phrase in the Google Adwords Ad would be: Buy Your {keyword:car} here! In this case the keyword could be green, blue, yellow, etc.</p>
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