Christian Arno

Christian Arno is the founder of professional  translation services provider Lingo24, experts in the foreign language internet. Launched in 2001, Lingo24 now has over 150 employees spanning three continents and clients in over 60 countries. In the past 12 months, they have translated over 40 million words for businesses in every industry sector, including the likes of MTV, American Express, and World Bank.

How to Make Your Email Marketing Work – 5 Keys for Success

By | March 15, 2012

Email marketing is a fantastic way to keep constant contact with various prospects or past clients as a way of staying top of mind when it comes time for your subscribers to act. Email marketing may seem simplistic enough on the surface, type up a bit of information and a few clicks later your message [...]

The Big Mistake Businesses are Making with Pinterest

By | March 12, 2012

By now, most of us have heard the buzz about Pinterest and its incredible and continuous growth. So the next step is figuring out how we can get a piece of it and properly use it for our businesses. One of the most effective marketing strategies for using Pinterest has received little to no mention: [...]

How To: Grow Your Business with Pinterest

By | March 2, 2012

If you haven’t heard, Pinterest is all the rage among the savvy social media set and now it’s wending its way mainstream and helping entrepreneurs reach new audiences. If you thought your Facebook page and company Twitter account were enough to survive in the rapidly increasing social media space, think again – there is a [...]

Create Better Content Part 2: Before You Talk, Know Why You’re Talking

By | February 24, 2012

“The inherent tension in marketing is that companies always want to talk about themselves and what their products or services can do. Everyone else, meanwhile, only wants to know what those products or services can do for them. Creating content as a cornerstone of your marketing allows you to truly place yourself in your customers’ [...]

Create Better Content Part 1: Before You Talk, Know Who Will Listen

By | February 22, 2012

This may seem like a simple idea, because it is. But many businesses launch a blog as a part of a miraculous online overall marketing strategy without figuring out the target market for their blog. You wouldn’t make that mistake, would you? Ask Yourself this Question: “Who Cares?” Who is going to read this blog? [...]

4 Keys to Reining in Social Media Overload

By | February 9, 2012

Most businesses understand that they need at least some kind of social media presence nowadays. But what about those who are too deeply entrenched in Facebook status updates and tweets? Or those that can’t keep up with LinkedIn invites and Tumblr reblogs? What about entrepreneurs who are finding it harder and harder to manage all [...]

Amp up Your Revenue Now – with Video

By | January 27, 2012

Think you need to be a big time player to deploy e-commerce video on your business’ website? Think again. Adding e-commerce video online is no longer the domain of top retailers. Shrinking costs and increasing benefits of using video is moving many smaller businesses to give the flexible and entertaining platform a shot. In fact, 73 [...]

10 Do-or-Die Tactics for Facebook Success

By | January 26, 2012

A couple years ago, having a Facebook page devoted to your business would have been enough. Simply existing on the site had the ability to set one business apart from the rest. Times have changed, though. Boasting over 900 million accounts – both personal and business, Facebook has now gotten to the point where it [...]

Critical insights from Jon Wuebben, Author of Content is Currency

By | January 4, 2012

If you’re confused about social media and site content, you’re not alone. It’s a subject you see everywhere these days, but it’s one that not many fully understand. Fortunately, a new book is about to be release called Content is Currency: Developing Powerful Content for Web and Mobile, and it’s going to clarify a subject [...]

SEO 101: The Basics Every Entrepreneur Should Know

By | November 8, 2011

The story goes that in ancient times (B.C. – and I don’t mean before computers) women of ill repute would have a symbol carved on the sole of their sandals. As they walked through the dirt and mud of the streets, the symbol would be impressed on the road, and men could follow the trail [...]

Virtual Office 101: Marketing Yourself & Your Business

By | November 2, 2011

Yes, we’re amidst an unemployment drought in the US, but there are all types of opportunities out there for savvy, motivated virtual workers.  Companies are looking for contractors for everything from one project to a permanent position.  Small business executives are hiring virtual assistants to help with travel arrangements and calendar management.  If you have [...]

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