Most businesses understand that they need at least some kind of social media presence nowadays. But what about those who are too deeply entrenched in Facebook status updates and tweets? Or those that can’t keep up with LinkedIn invites and Tumblr reblogs? What about entrepreneurs who are finding it harder and harder to manage all [...]

Think you need to be a big time player to deploy e-commerce video on your business’ website? Think again. Adding e-commerce video online is no longer the domain of top retailers. Shrinking costs and increasing benefits of using video is moving many smaller businesses to give the flexible and entertaining platform a shot. In fact, 73 [...]

A couple years ago, having a Facebook page devoted to your business would have been enough. Simply existing on the site had the ability to set one business apart from the rest. Times have changed, though. Boasting over 900 million accounts – both personal and business, Facebook has now gotten to the point where it [...]

If you’re confused about social media and site content, you’re not alone. It’s a subject you see everywhere these days, but it’s one that not many fully understand. Fortunately, a new book is about to be release called Content is Currency: Developing Powerful Content for Web and Mobile, and it’s going to clarify a subject [...]

The story goes that in ancient times (B.C. – and I don’t mean before computers) women of ill repute would have a symbol carved on the sole of their sandals. As they walked through the dirt and mud of the streets, the symbol would be impressed on the road, and men could follow the trail [...]

Yes, we’re amidst an unemployment drought in the US, but there are all types of opportunities out there for savvy, motivated virtual workers.  Companies are looking for contractors for everything from one project to a permanent position.  Small business executives are hiring virtual assistants to help with travel arrangements and calendar management.  If you have [...]

New media, which encompasses all aspects of online marketing, such as social media marketing, blogging, comment marketing, and more, is everywhere we look these days. It’s almost impossible to find ads even in traditional media that don’t point to a company’s Facebook and Twitter pages, and the web is replete with blog posts, e-books, websites, [...]

Internet video and video blogging are rapidly becoming the most popular forms of media on the web. Bloggers worldwide are trading in their keyboards for webcams and enjoying a new found popularity for their sites and engaging more effectively with their audiences and subscribers than ever. With so many bloggers heading down the video blogging [...]

For years, Costco has made an art out of the Treasure Hunt with up to 20% of its total stock being items of strictly limited quantity which may only be present in the store for a week. Some of the merchandise may be seasonal, but others may be trendy or outright surprising, such as products [...]

Search engines are essential for getting your site noticed; however, it is an enormous challenge to optimize your site when you don’t have the resources or tools necessary. With these tools, you can optimize your page both on and off site. 1. Google WebMaster Tools Webmaster tools give you the ability to improve your target [...]

“Go west, young man, and grow up with the country.” This famous quote, attributed to 19th century newspaper editor Horace Greeley (but actually originated by John Soule), was responsible for countless thousands of young men and women heading toward the great American frontier to stake their claim to fortune and a better life. Although the [...]

Social media has become the cornerstone of business marketing efforts.  It’s no doubt that this phenomenon will only strengthen over time.  And now with the new powerhouse Google+ on board, even more exciting times are upon us. But for many entrepreneurs and business owners the question still remains, “how do we effectively use social media [...]