Comments on: Identify Your Unique Selling Point http://www.youngentrepreneur.com/blog/entrepreneur-university/identify-your-unique-selling-point/ Young Entrepreneur Forums - your online discussion forum to share and talk about Entrepreneurship. A place to learn and to help others with starting, managing and growing successful business ventures. Sun, 21 Mar 2010 05:12:29 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Andee Sellman, One Sherpa http://www.youngentrepreneur.com/blog/entrepreneur-university/identify-your-unique-selling-point/comment-page-1/#comment-4466 Andee Sellman, One Sherpa Sat, 05 Dec 2009 20:38:58 +0000 http://www.youngentrepreneur.com/blog/?p=2392#comment-4466 Hey Omar I thought I'd answer your question. A Ups is an uninterupted power supply BUT I think you meant USP which means a unique selling proposition One of the best books on this was written by Seth Godin and its called Purple Cow. In it he says that you need to be the best in YOUR world at something so make sure you pick your world carefully. Think about being remarkable and I believe that will help you. Hey Omar I thought I’d answer your question.
A Ups is an uninterupted power supply BUT I think you meant USP which means a unique selling proposition

One of the best books on this was written by Seth Godin and its called Purple Cow.
In it he says that you need to be the best in YOUR world at something so make sure you pick your world carefully.
Think about being remarkable and I believe that will help you.

]]> By: Nathan Fuchs http://www.youngentrepreneur.com/blog/entrepreneur-university/identify-your-unique-selling-point/comment-page-1/#comment-4360 Nathan Fuchs Fri, 04 Dec 2009 18:20:08 +0000 http://www.youngentrepreneur.com/blog/?p=2392#comment-4360 The Sales Jedi makes a good point: reduce your competitors' offers to the minimum acceptible level, then tell what YOUR offer provides that no one else does! One thought, be careful when making your usp unique and attention-getting, don't make it TOO amazing sounding. People might think that it is so good it isn't true. The Sales Jedi makes a good point: reduce your competitors’ offers to the minimum acceptible level, then tell what YOUR offer provides that no one else does! One thought, be careful when making your usp unique and attention-getting, don’t make it TOO amazing sounding. People might think that it is so good it isn’t true.

]]> By: Omar http://www.youngentrepreneur.com/blog/entrepreneur-university/identify-your-unique-selling-point/comment-page-1/#comment-4348 Omar Tue, 01 Dec 2009 01:23:15 +0000 http://www.youngentrepreneur.com/blog/?p=2392#comment-4348 What's a Ups? What’s a Ups?

]]> By: Beth Andrus http://www.youngentrepreneur.com/blog/entrepreneur-university/identify-your-unique-selling-point/comment-page-1/#comment-4347 Beth Andrus Mon, 30 Nov 2009 17:17:44 +0000 http://www.youngentrepreneur.com/blog/?p=2392#comment-4347 Thanks for the great article. If everything you do reflects your unique selling point, a lot of other things will fall into place naturally. Thanks for the great article. If everything you do reflects your unique selling point, a lot of other things will fall into place naturally.

]]> By: John Paul Aguiar http://www.youngentrepreneur.com/blog/entrepreneur-university/identify-your-unique-selling-point/comment-page-1/#comment-4346 John Paul Aguiar Mon, 30 Nov 2009 14:23:09 +0000 http://www.youngentrepreneur.com/blog/?p=2392#comment-4346 If you are building relationships with your customers, and have their trust, then your UPS will come across just fine. If you are building relationships with your customers, and have their trust, then your UPS will come across just fine.

]]> By: The Sales Jedi http://www.youngentrepreneur.com/blog/entrepreneur-university/identify-your-unique-selling-point/comment-page-1/#comment-4345 The Sales Jedi Mon, 30 Nov 2009 13:27:03 +0000 http://www.youngentrepreneur.com/blog/?p=2392#comment-4345 And please remember that most USP's are not UNIQUE! "Better service" or "More reliable products" are not unique and your competitors use them too so your prospects hear the same old "USP's" over and over and over again! So you need to make them truly unique. You can even elude to most of your competitors USP's in your sales pitch. For example: "Now the companies that have met with you to discuss their widgets have most likely promised you "Better service levels" and a "100% money back guarantee" as their unique selling propositions but we believe that these are standard and are services that you should expect as a given. That's why our money back guarantees are truly unique because no-one in the marketplace are using them. You can purchase 20 of our widgets today and if any of them breakdown we will not just give you a full refund and replace them but we'll give you a full refund, replace them all plus an additional 50 widgets...." I hope you get the picture! Now that guarantee is a USP! It's unique! 100% moneyback guarantee is just "a given" in todays marketplace Sean McPheat And please remember that most USP’s are not UNIQUE!

“Better service” or “More reliable products” are not unique and your competitors use them too so your prospects hear the same old “USP’s” over and over and over again!

So you need to make them truly unique. You can even elude to most of your competitors USP’s in your sales pitch. For example:

“Now the companies that have met with you to discuss their widgets have most likely promised you “Better service levels” and a “100% money back guarantee” as their unique selling propositions but we believe that these are standard and are services that you should expect as a given. That’s why our money back guarantees are truly unique because no-one in the marketplace are using them. You can purchase 20 of our widgets today and if any of them breakdown we will not just give you a full refund and replace them but we’ll give you a full refund, replace them all plus an additional 50 widgets….”

I hope you get the picture!

Now that guarantee is a USP! It’s unique! 100% moneyback guarantee is just “a given” in todays marketplace

Sean McPheat

]]> By: OneLifeNoFear http://www.youngentrepreneur.com/blog/entrepreneur-university/identify-your-unique-selling-point/comment-page-1/#comment-4343 OneLifeNoFear Mon, 30 Nov 2009 06:45:26 +0000 http://www.youngentrepreneur.com/blog/?p=2392#comment-4343 Very good point, well made. I think it is essential for any business to get their USP accross. Very good point, well made. I think it is essential for any business to get their USP accross.

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