Comments on: How To Write An Effective Business Proposal – Entrepreneur University http://www.youngentrepreneur.com/blog/entrepreneur-university/how-to-write-an-effective-business-proposal-entrepreneur-university/ Young Entrepreneur Forums - your online discussion forum to share and talk about Entrepreneurship. A place to learn and to help others with starting, managing and growing successful business ventures. Thu, 09 Feb 2012 11:43:00 +0000 hourly 1 http://wordpress.org/?v=3.0.5 By: olusegun http://www.youngentrepreneur.com/blog/entrepreneur-university/how-to-write-an-effective-business-proposal-entrepreneur-university/comment-page-1/#comment-6023 olusegun Mon, 04 Jan 2010 19:41:30 +0000 http://www.youngentrepreneur.com/blog/2008/11/17/how-to-write-an-effective-business-proposal-entrepreneur-university/#comment-6023 i want to write a proposal on cleaning service but i dont know how to go about it, hope to hear your reply soon i want to write a proposal on cleaning service but i dont know how to go about it, hope to hear your reply soon

]]> By: Vincent Ikeku http://www.youngentrepreneur.com/blog/entrepreneur-university/how-to-write-an-effective-business-proposal-entrepreneur-university/comment-page-1/#comment-2417 Vincent Ikeku Tue, 05 May 2009 14:54:05 +0000 http://www.youngentrepreneur.com/blog/2008/11/17/how-to-write-an-effective-business-proposal-entrepreneur-university/#comment-2417 Your report on how to wrte effective business proposal was educative and very instructive and I find it to be very useful. Your report on how to wrte effective business proposal was educative and very instructive and I find it to be very useful.

]]> By: Sean McPheat http://www.youngentrepreneur.com/blog/entrepreneur-university/how-to-write-an-effective-business-proposal-entrepreneur-university/comment-page-1/#comment-2416 Sean McPheat Mon, 17 Nov 2008 17:42:10 +0000 http://www.youngentrepreneur.com/blog/2008/11/17/how-to-write-an-effective-business-proposal-entrepreneur-university/#comment-2416 I've been involved in thousands of proposals over the years - both in writing them and being on the receiving end of them too and overall I see too many proposals that focus on the supplier and not on the prospect. It's all ME, ME ME! Yes, you do need company information and case studies but everything has to be linked back to what the prospect needs. It's all about what's in it for them. You need to build up the value throughout your proposal so the prospect can picture what they will get and how it will work so when they flick through the pages they are building up a mental picture in their mind of how much they "think" this will be worth. In theory you want to layer the value so much that they have a much higher value in their head of what they think it's going to cost them. Then, when you reveal the cost and it's much lower, this makes it very desirable for the prospect to act. When you can achieve this then you're half way home! So, my 3 recommendations would be: 1. Build value throughout your proposal to build up a picture and an opinion of "Oh my god this is going to be very expensive" until the price is revealed of course! 2. Link what you do back to the client at all times. Ask yourself the "So what?" question. So, you've helped 400 other companies - so what? WHat does this mean to the prospect? 3. Always focus on the clients problems/situation and how you can help to fix it Happy proposing! Sean I’ve been involved in thousands of proposals over the years – both in writing them and being on the receiving end of them too and overall I see too many proposals that focus on the supplier and not on the prospect.

It’s all ME, ME ME!

Yes, you do need company information and case studies but everything has to be linked back to what the prospect needs.

It’s all about what’s in it for them.

You need to build up the value throughout your proposal so the prospect can picture what they will get and how it will work so when they flick through the pages they are building up a mental picture in their mind of how much they “think” this will be worth.

In theory you want to layer the value so much that they have a much higher value in their head of what they think it’s going to cost them. Then, when you reveal the cost and it’s much lower, this makes it very desirable for the prospect to act.

When you can achieve this then you’re half way home!

So, my 3 recommendations would be:

1. Build value throughout your proposal to build up a picture and an opinion of “Oh my god this is going to be very expensive” until the price is revealed of course!

2. Link what you do back to the client at all times. Ask yourself the “So what?” question. So, you’ve helped 400 other companies – so what? WHat does this mean to the prospect?

3. Always focus on the clients problems/situation and how you can help to fix it

Happy proposing!

Sean

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