Adam Toren

Adam Toren is a serial entrepreneur, mentor, investor and co-founder of YoungEntrepreneur.com. He is co-author, with his brother Matthew, of Kidpreneurs and Small Business, BIG Vision: Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right (Wiley). He's based in Phoenix, Ariz.

What Can You Offer That Is Different?

By | December 28, 2009

If you have been in business for some time, the chances are that you get so engrossed in the day-to-day operation and spend so much time effectively putting out fires rather than being fully focused, that you are really not seeing the bigger picture. Truth be told you should always be trying to view this [...]

The Top 10 Small Business Books of 2009

By | December 21, 2009

In no particular order, we have compiled a list of what we consider to be ten of the best books released during 2009. These books should be in the library of every small business owner and entrepreneur, as they often represent straight shooting, pertinent and timely tips or solutions. While a lot of the material [...]

Boost Your Holiday Sales

By | December 14, 2009

Black Friday typically signifies the day when retailers move their annual sales from the red into the black, a scary thought by itself when you realize that it takes them 11 months of negative trading before they can start to breathe! Cyber Monday signifies the day when we all free ourselves of our family and [...]

Tough Truths About Being an Entrepreneur

By | December 7, 2009

Taking the plunge and becoming an entrepreneur is akin to making a giant leap into the abyss. You might be the most orderly, anal-retentive organizer or logistician and may have a clear picture in your head about how you are going to achieve independence and satisfaction. Do you know how to make God laugh? Tell [...]

Identify Your Unique Selling Point

By | November 30, 2009

It’s simply not good enough to spend a lazy Saturday afternoon turning over marketing ideas in your head and doodling over your unique selling point on a scrap of paper. As entrepreneurs, if we are all honest we have certainly painted out our USP and may have narrowed its description down perfectly well. We might [...]

Key Times for Market Analysis

By | November 23, 2009

Few entrepreneurs are lucky enough to stumble upon a market that is largely untapped, that represents a solid and repeatable stream of income without too much effort or is represented by passive competition. Almost all of us will need to face the reality that our marketing initiatives need to be constantly on their toes and [...]

How to Find a Great Business Partner

By | November 16, 2009

Every new business goes through phases, some representing expansion (hopefully, often) and some contraction and as these phases unfold your business can fluctuate in size and require different resources. Sometimes, the business will get to a certain plateau and seem to stick, almost spinning its wheels despite your efforts. At this point in time you [...]

Protect Yourself When Writing References

By | November 9, 2009

There was a time when human interaction seemed to be a lot simpler, when we were able to pass our opinions back and forth and consummate agreements on a handshake, without fear of any protracted legal ramifications. Those days are long gone and when you are in business of any kind you need to be [...]

How to Find the Right Financial Planner for You and Your Business

By | November 2, 2009

Financial planning seems to be more important than ever these days. Few would have imagined the catastrophic changes that we are seeing all around us, the “too big to fail” failures and the highly publicized fraud cases. Many people and businesses have suffered lasting damage and understand that their definition of security has changed almost [...]

Review Your Staff Honestly, Effectively and Accurately With a 360 Degree Evaluation

By | October 26, 2009

In a complex work environment, daily activities require an interaction between all members of the organization. While each employee from the most senior level to the most junior has his or her specific job description and requirements to uphold, each contributes toward the overall goal and should one element be out of place then the [...]

How to Get the Most Out Of a Conference

By | October 19, 2009

If you approach it correctly, attending a conference can be a truly valuable endeavor and can really help you to stretch your business. Whatever line you are in, the chances are that from time to time there will be a conference associated with this niche and if you are lucky it will be in a [...]

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