Over the last few weeks we have been asking you “What’s your TOP seasonal marketing tip on how to boost business during the holidays?”
Thanks to everyone who entered this months poll. Your top seasonal marketing tips were:
- If you are in retail, wherever possible, offer free shipping and free gifts with purchases, and create more incentives to subscribe or buy.
- Now is the time to launch a pay per click campaign – it’s the one time of the year when everyone is shopping online to beat the Christmas rush in the stores!
- Offer gift certificates around Christmas time which people can purchase as Christmas presents for others. There are also a great range of electronic gift certificates to save on print costs as well.
- Sponsor a charitable organization. It is the season for giving, and by contributing to the community you may get a return from your donation. How about considering giving a percentage of your sales to a good cause?
- Try and increase your search engine rankings for some festive keywords, such as “Christmas gift ideas” or “What to buy for Christmas” – anything which could enable you to capture some seasonal shoppers.
- Free gift wrapping with your new products in attractive images.
- An advent calendar style setup with offers or articles daily in the lead up to Christmas. As seen on the Orange UK website. A good idea that keeps customers coming back.
- Email out offers to start before the new year! People will be less inclined to wait for January
If you would still like to add your comments, we are leaving the contest open for 1 more week.
Next week we will be starting a brand new entrepreneur Poll!
Adam Toren
