Archive | Internet Marketing

How to make Pay Per Click Marketing a success

Mouse clickBooks have been written about it. And I mean big, thick books… Pay-per-click marketing, as best perfected by our Californian friends at Google, is touted as one of the most effective forms of online advertising. It’s quite a simple model really – advertisers show their highly targeted messages to potential consumers and pay a fee to the service provider only when a consumer clicks on their ad and goes through to their website. The ads are displayed if they are relevant to the search term, or keywords, entered by the searcher. Simple, really, and highly profitable to the Googles of this world.

Depending on the competitiveness of the niche, advertisers can pay as little as five cents per click up to more than 40 or $50 per click, such as in the case of certain personal injury attorneys. Pay per click marketing is itself marketed as a perfect form of advertising, yet it is pretty complex and takes a good bit of understanding on the part of the advertiser.

There are a number of things to remember when it comes to successful pay per click marketing. Essentially, you must make sure that your ad is correctly put together and is part of a well thought-out campaign. It is not enough to come up with an ad and expect to get the best rates, the best position, or the best display to click ratio. As far as Google’s Adwords is concerned, for example, the position that you achieve on the page of search engine results is based on the click through rate of your advert, and not just the bid price. The higher the CTR of your advert, the better position you will achieve, for the lower bid price.

You must make sure that your ad copy is very well thought out. First of all, you will need to make sure that your search phrase or keyword is as targeted as possible — the ubiquitous long tail — otherwise you will pay very highly and get few qualified results. Your ad copy’s title should be highly relevant and ideally contain your keyword. Not only will your viewers think this is more relevant, but the Googles of the world who are in the business of assigning a much maligned “quality score” to your campaign, will think so too.

Make sure that the page your ad points to, for click through purposes, is also highly relevant and matched to your keywords in the content of your ad. Otherwise you will get a penalty and your quality score will suffer, meaning that your ad will not show as highly on the page, and/or your cost per click will be higher.

Always track the success of a pay per click campaign, and test, test, test. Use a large number of targeted key words and be sure to track which ones are effective. Get rid of those that are not, as soon as you possibly can.

In short, pay per click marketing can be highly effective, but it requires a lot or preparation and attention during the running of the campaign!

Do you have any other tips on Pay Per Click Marketing?

Adam Toren

Posted in Internet MarketingComments (2)

Essentials For Turning Sales Page Visitors Into Clients

Business GrowthWhile getting traffic to your website is important, the most essential goal is turning that traffic into sales. If visitors are not buying your products or service, then it’s time to evaluate your website. There may be some roadblocks on your site that might be preventing visitors from becoming customers. Review these 6 essentials that a website sales page must have to ensure that it is positioned for profitability.

1. Less clicks.

How many times does a visitor need to click through your website to get to the product page? The less navigation tabs, the easier it is to land the sale because there are fewer distractions to take away from the viewer’s focus.

2. Convincing sales page.

Your sales page needs to be persuading in a concise fashion. Create a headline that will attract attention and encourage further reading. The copy that follows should show how your product or service will meet the customer’s needs. Illustrate why a visitor should buy from you rather than the thousands of others online offering similar products or services. Keep the tone causal and conversational. Use words that spark emotions and, where applicable, compare benefits to results. The sales page is where you need to establish trust and credibility with the visitor and show why you are far superior to all the rest.

3. Provide testimonials.

Testimonials from actual customers praising your product and service carry much more credibility than words in your sales copy. These testimonials can be either audio or visual, but it is essential that they are on the sales page and contain the customer’s name, hometown and photo in order for them to carry any persuasive weight.

4. Add a bio to the sales page.

Even if you have an About Us page, the goal is to prevent the visitor from having to navigate around the website by putting all the resources they need to make the buying decision on the sale page.

5. Bring value to your product or service.

People have no problem buying something if they know it’s a good value for their money. Your offer should be something that’s hard to refuse. Offer an incentive, such as a bonus or price break, for ordering during their visit. It’s also important, especially for entrepreneurs offering a service, to show how the purchase they are making is an important investment to them.

6. Have a strong call to action.

Your final step to landing the sale is to provide peace of mind. Offer a guarantee so the buyer is secured in knowing that there is no risk involved in buying your product or service.

Once you have the basic essentials on your sales page for converting website visitors into customers, you can begin enhancing your sales page to address any other strategies necessary to making the sale.

Do you have other sales tips to add? Leave a comment to share with others how you turn visitors to your website into customers.

Adam Toren

Posted in Internet MarketingComments (4)

How Web Page Content Is Key To SEO Success

stockxpertcom_id41510001_jpg_501b103a0088bdff8350381d171b9cb9Based on the habits of online visitors to a website, many company websites are in for a makeover. It used to be that businesses would put all their resources into their Home Page, applying all the bells and whistles necessary to make it look professional and draw in customers. But as we continue to track online usage, we’re finding that what’s inside a website is as equally important as its welcoming page.

Content that has solid search engine optimization (SEO) is what makes every visit count. Having a pretty Home Page does nothing for profits if visitors have to work hard to reach your revenue-generating pages. Consider that when people use search engines to find a particular product, service, or information, they are searching on a specific word or topic. Search engines return results that link them directly to the corresponding page. If your SEO is not targeted to be among the results, then you will have a much lower conversion rate than your competition. In business terms, that means less customers are finding you.

With a business website, the goal is to be ranked high on search engine results. The way to get there is through outstanding SEO website content. So how can you improve your website content? Here are three essential SEO boosters your website should have.

1. Keyword is the Word.

It’s clear that doing business on the Web is here to stay, but if companies want to get a foot up on the competition, they need to redesign their websites with a focus on search engine optimization (SEO). Your website coding needs to be heavy on keywords and keyword phrases that people would most likely use to find your product or service. Incorporate these keywords into product descriptions, content about the company and other sections within your site.

2. Spread the News.

Adding real time news feed articles to your website is one of the more effective ways to attract a greater number of global search users. By publishing a constant stream of news articles about your industry, you can enhance your online presence and increase traffic to the revenue generating areas of your website. It’s also a way to keep your site fresh with new information to encourage visitors to return on a regular basis. The amount of returning traffic is another important factor when trying to attain high search engine rankings.

3. Get Blogging.

When you create dialogue, you engage an audience. Adding a blog to your site and regularly updating it with news, important information and interesting facts creates a dynamic opportunity for visitors to post their feedback and point of view. It’s an ideal way to achieve SEO success because each post and comment is viewed by search engines as unique content that is added to its search results.

When it comes to using search engines to increase traffic to your website, SEO should be at the forefront of your online marketing strategy. With good, thought provoking, keyword rich content you’re sure to realize valuable benefits to your online revenue. Take a few minutes to evaluate your current website in terms of its keywords, links and other features that promote SEO.

Leave a comment and tell us how you are enhancing your business website in order to obtain higher search engine rankings.

Adam Toren

Posted in Internet MarketingComments (10)

Should You Advertise On Twitter Posts?

twitter_mainI’m going back and forth about the concept of advertising on Twitter posts. From an entrepreneurial standpoint, it’s a good advertising vehicle and a good way to make some extra money. But there is a bit of apprehension because you wonder if you’re selling your relatives, friends and business associates short. Will they continue to follow your tweets if they know you’re making money from your posts? It’s something to consider as we explore REVTWT.com (formerly TWTAD.com) and TWITTAD.com, the two major providers of Twitter advertising programs.

While Twitter itself doesn’t offer a formal advertising program, there are two social media networks that are built off Twitter’s open API. Both advertising programs provide opportunities to profit from tweets and each offers entrepreneurs a cost-effective means of advertising on one of the most popular Internet and mobile phone applications.

REVTWT.com bills itself as the “largest social conversation ad network.” It has two components. The first are advertising links added to the end of a post. Tweeters register their Twitter account to receive advertising links. Each time someone clicks on the link, the poster earns money.

The second component is directed towards businesses. You can post an ad at a cost of five cents per click. To date, Revtwt.com has over 3 million Twitter users, providing an attractive advertising platform at a pay per view method.

TWITTAD.com promotes itself as a social media affinity network. Its approach differs greatly from Revtwt.com. With Twittad.com, the ad program is more focused in pairing advertisers with Twitter users. Rather than assigning ad links to Twitter users, Twittad.com enables advertisers to pick and choose which Twitter accounts to purchase for advertising. However, Twitter users can set their own price and are given the option to decline the advertiser’s purchase.

A new addition to Twittad.com is its Opt-In to Advertiser Campaign. It’s a searchable component where entrepreneurs with a Twitter profile can peruse advertisers’ campaigns and get paid to advertise something that interests them or complements their business. Think of it as Twitter networking!

A number of entrepreneurs are already realizing success with advertising programs on Twitter. The types of business promotions that have used Twitter accounts include the launch of an Internet business podcast, new features to a website, the unveiling of an online contest and program startups.

Advertising programs using Twitter accounts offer a number of benefits. They target the demographic you are seeking and bring your message to followers who are already engaged in the type of product or service you are offering. This type of targeted marketing for the reasonable price can certainly prove effective for many businesses.

Advertising in the digital social age is very much different from traditional advertising. Like the technology itself, ad results are instant and target driven. What will be interesting to see is how businesses will use Twitter advertising programs in conjunction with traditional forms of marketing and advertising.

We’re interested in hearing your thoughts. Leave us your comments about this ‘new age’ advertising concept.

Adam Toren

Posted in Internet MarketingComments (5)

Generating Traffic with StumbleUpon

While StumbleUpon is a popular social bookmarking website, many individuals and businesses are using it as a valuable Internet marketing tool to increase their online traffic.

StumbleUpon, owned and operated by eBay, is used both as a search engine and a social bookmarking site to rate websites, web pages, online video clips, audio files and images. Those who register with StumbleUpon (it’s free) can submit ratings for websites they visited.

Using StumbleUpon can easily help your website attract visitors. The more people who stumble upon your website and like it, the higher your ranking grows. A high ranking means even greater traffic to your site from StumbleUpon members and beyond. StumbleUpon can be even more valuable to your website if visitors leave a short review about your site along with their rating. And we’re talking major traffic potential when you consider that StumbleUpon currently has nearly 8 million members and growing.

Website owners who use StumbleUpon have noticed an immediate increase in their website traffic. Those who track traffic diligently say StumbleUpon generates more clicks to their site than any other search engine. It also increases their search engine ranking.

But the key to success is having good content on your website. It needs to be informational or educational, providing the reader with something of value. If you are selling products or services, include informational content on your website that speaks to a trend in the industry, a new finding, or current events that have a connection to your product or service. Currently, StumbleUpon has 500 different topics. Use these categories to create content that meets the personal preferences and interests of StumbleUpon members.

To retain the new visitors that StumbleUpon brings to your website, add feeds, email subscriptions, contests, or special offers to your website to encourage StumbleUpon members to become long-time customers.

E-commerce websites can also benefit from StumbleUpon if it’s creatively designed or has an intriguing way of branding a product. The social aspect of StumbleUpon will enhance the exposure of your site. It’s viral marketing at its best.

StumbleUpon can also help your website gain more traffic through its buttons. You can add a button to your website and encourage your visitors to submit your content to StumbleUpon. It’s a free and easy way to spread the word about your site.

If you’re looking to enhance your website’s presence, it’s time to StumbleUpon a new marketing tool and give it a try for yourself.

Do you use StumbleUpon as part of your marketing plan? How does it work for you?

Adam Toren

Posted in Internet MarketingComments (11)

The Power of a ReTweet!

retweetmeMany of us are enjoying the real time benefits of Twitter and the instant contact and feedback it provides. The advantages to technology like Twitter continue to be realized everyday. For instance, while tweeting is fun and puts you in touch with the latest news and information around the world, retweeting holds many profitable benefits for individuals and businesses with websites or blogs.

Retweeting is simply forwarding a tweet from another user’s Twitter account. For example, if you just read some celebrity gossip on someone’s Twitter account and want to pass it along to the followers on your Twitter account, you use a retweet button to instantly send the posting to your followers.

To make the most of your website or blog, add a retweet button to incorporate them into Twitter. The retweet button does all the work. When clicked on, it will handle all the coding and formatting for the retweet. More importantly, a retweet button will easily enable readers to retweet your content on Twitter.

The advantages of a retweet button are many. First, a retweet button allows you to easily share the link of an article or blog post. A retweet button also keeps count of how many tweets a story currently has, a great advertising booster. Many blog publishers use a retweet button to enhance the functionality of their blog posts.

But the key benefit of a retweet button is the traffic it drives to your online presence. All retweets include a back link to your website or blog, giving you a promotional and advertising advantage like no other. It means that everyone who reads the retweet has a means of visiting your online site. It’s a great way to enhance name recognition for a product or company, to gain more hits for your blog, to increase your website or blog page ranking among search engines, or to increase your Twitter followers.

A back link coming from a retweet has several advantages over one from other sources, such as a blog post or content article. With a retweet back link, the process is real time, which is a benefit for those tracking response time. Think of it as an electronic replacement for word of mouth, with the major difference being the ability to connect with people around the world.

A retweet button is an ideal way to build your individual or company brand and to enhance loyalty and trust among your Twitter followers. A retweet button can also help to build your credibility in a particular area, increase your website traffic or build your Twitter followers even more.

So if you’re not retweeting or taking advantage of a retweet button, it’s time to take your Twitter presence to the next level.

Don’t forget to ReTweet this post! Lets prove the power of the ReTweet here! Do you use any other methods of real-time updates for your followers? We would love to hear about them in a comment!

Matthew Toren

Posted in Internet MarketingComments (15)

Maximize Your Articles Through Feedback

ArticlesOne of the more common known methods of catching the search engines attention is content – and let’s say for example you’re a top internet savvy SEO expert, and you can get the traffic onto your site – then the next step is thinking how you are going to keep it there! Unique, informative, quality articles are essential.

If you’re writing content for blogs, websites, or any other published materials, there are some tips to follow to give your articles the impact necessary to attract readers and keep their attention right through to the last word.

Rather than simply selecting a topic and writing about it, pick an aspect of the topic, state an opinion and back it up with details on why you are taking a certain stance. This will foster debate and feedback among readers and create a great deal of buzz around your article. Word travels fast on the Internet and Twitter, so your article will be getting lots of exposure while creating healthy dialogue at the same time.

There are several ways to encourage reader response to an article. Traditionally, writers would supply their email at the end of the article. But this is a passive response since no one else reading the article can view another reader’s comments. A more active method is to add a comments section below your article where people can leave their opinions about what they just read. But sometimes, the comments left can take attention away from the actual article or get off track from the original topic.

A better way to attract valuable feedback is to link the article to an online survey. This type of reader response also helps the writer or publisher obtain measurable comments. By using an online survey, you can determine if readers liked the article, if they agreed with what was said, if they disagreed with the viewpoint, and if they had additional information to add.

There are websites available that assist with creating the online questionnaire and in providing information on how to link the survey to the article. Valuable tools to track and measure the feedback received are also provided. Some online survey providers also offer the option of sharing real time survey results with readers and provide incentive ideas to encourage readers to participate in the questionnaire.

Utilizing an online survey linked to an article is an effective means of communication that encourages discussion about a topic. It’s an inexpensive investment that has great benefits in enabling you to get the most measurable response from an article.

How do you market your articles? Do you have any tips you can share with us which have produced great results? It would be great to hear your comments.

Adam Toren

Posted in Internet MarketingComments (7)

SEO Advice – I Slept Through Class

It’s time for another SEO Advice post! Last week, I offered free SEO advice to PUA Lingo. I’m going to continue my SEO Advice series today by helping out another YoungEntrepreneur.com blog readers, Arik J. Flanders from I Slept Through Class.

Arik J. Flanders - http://www.isleptthroughclass.com/

Hi Evan,

In reference to your SEO Advice blog post, I wanted to submit my site (www.isleptthroughclass.com) to be considered in your featured article. The website is rooted around a college based niche that creates a platform for students to share classroom information in a socialized environment. The site has shown continual growth at more than 900 colleges and universities around the country. We have used a variety of techniques to help boost our SEO including, posting on blog/forums, being featured in many different online school newspapers, submitting all of our press releases and media publications to digg, delicious, stumbleupon, etc. We have also purchased key words through the major search engines and have split tested the ones with the highest conversions. We use many social bookmarking sites, post our viral videos on many of the major shared networks, utilize twitter, facebook, myspace and friendfeed. However, with all of these efforts combined the major search engines are still only our third highest traffic generator.

Therefore, we would really like to hear your opinions, thoughts and advice on how we can better use our resources to help boost our SEO traffic.

Thank you kindly for any and all of your time,

Arik J. Flanders
College Marketing Consultant
www.isleptthroughclass.com

My Recommendations

1) Get Some Content

Search engines send visitors to content so you need to make sure you have enough of it on your site. Aside from the blog and a few points in the Answer Board you don’t really have any content that Google can see because you have to have an account to log in. You should write articles on your important keywords like “college class notes” with at least 300-500 words. If you give the search engines the content they are looking for they will reward you with traffic!

2) Target Your Keywords

The title tag of your home page is I Slept Through Class:: college class notes. Take out the I Slept Through Class and put in more relevant keywords. You’re going to rank for I Slept Through Class because it’s your domain name. You want to start ranking for the other keywords that people who haven’t heard of you yet will be searching for. Once you’ve identified the top keywords, put them in your title tags as well as in the content across your site.

3) Be Careful About Link Buying

Watch out with the link buying strategy. It can help give you a short term Page Rank boost but if you do too much of it Google can penalize or even ban your site. The better strategy would be to create valuable content that people will want to link to instead of having to buy the links. Maybe you could release some of your notes for free or put a top 20 list together of the most slept through classes. Think of creative ways to build useful and valuable content and you’ll have all the links you need.

Good luck Arik!

Readers, what do you think about Arik’s website?

To learn more about how to get SEO tips for your website please read my post: Need SEO Advice? Submit Your Site!

Evan Carmichael

Posted in Internet MarketingComments (3)

SEO Advice – PUA Lingo

It’s time for another SEO Advice post! Last week, I offered free SEO advice to Duzo Design. I’m going to continue my SEO Advice series today by helping out another YoungEntrepreneur.com blog reader, Casual from PUA Lingo.

Casual - http://www.pualingo.com/

Hey Evan,

I’m the webmaster of PUA Lingo (http://www.pualingo.com/), a glossary site targeted at the pickup and seduction niche.  We’ve tried to apply all the SEO techniques we’ve come across (from great sites like yours), but would appreciate any advice on anything we might be missing.  Thanks!

-Casual

My Recommendations

1) 300 Words Minimum

You have done a pretty good job of your on-site optimization. Your title tags are usually descriptive and you have up to date content through your blog. To give yourself the best chance of ranking for your posts I would suggest making sure each one is at least 300 words (500 words is ideal). For example, your page on Green Pick Up Artist (http://www.pualingo.com/2008/12/green-pickup-artist-gpua/) has very little content on it. Now, you rank #1 in Google for Green Pick Up Artist (GPUA) but you are not #1 for GPUA. Adding more content to all the pages will help you rank higher in Google and for more keywords.

2) Get More Links

You have a lot of content but until you get more links it will be difficult to drive much traffic. Right now your homepage stands at a Page Rank of 2 out of 10. Start a link building campaign to get more people pointing towards your site. This could include related PUA websites, popular bloggers who cover the niche, and any media who are doing stories on it. Getting quality links will help leverage all the content you already have and help it rank more prominently.

3) Use Keywords In Your Title

The title of your blog posts usually impact the title tag of your pages and is therefore the most important part of your on-site optimization efforts. In your blog post The Naturalization of Game both the title tag and the H1 tags are The Naturalization of Game. If you want to get posts like these ranked and leverage the hard work you have done to create the article, choose keywords that people are searching for in your post titles. You can use the Google Keyword Tool to find out which keywords are being used the most and how competitive they are.

Good luck Casual!

Readers, what do you think about Casual’s website?

To learn more about how to get SEO tips for your website please read my post: Need SEO Advice? Submit Your Site!

Posted in Internet MarketingComments (4)

SEO Advice – Duzo Design

It’s time for another SEO Advice post! Last week, I offered free SEO advice to AtLargeNutrition. I’m going to continue my SEO Advice series today by helping out another YoungEntrepreneur.com blog reader, Timothy Marshall from Duzo Design.

Timothy Marshall - http://www.duzodesign.com/

Hi there!

I would love for you to give me advice, tips etc on my website’s SEO performance. The site http://www.duzodesign.com. It is for my company, Duzo Design, LLC. It’s a web design company based in Connecticut.

Thanks,
Timothy Marshall
Duzo Design, LLC

My Recommendations

1) Title Tags

The title is one of the most important elements in your onsite SEO. It’s located above where it says http://www.duzodesign.com. Right now your homepage title tag reads Duzo Design, LLC > Innovative Web Design. You already rank at the top of Google for Duzo Design so I would take it out and focus in on Innovative Web Design. You should also talk about Innovative Web Design on your home page – right now you only mention it in a picture. Take the text out of the picture and create content around the key phrase “Innovative web design”.

2) Create More Pages With Text

If you want to rank for your website you should have at least 300 words of content on each page. Right now none of your pages meet this criteria. You should look at how you can increase the word count on your pages as well as add new pages in. For example, you will want to create a page called Innovative-Web-Design.html which is an article that is 300-500 words that talks about how you create innovative web designs. This will then help you rank for that key phrase. Rinse and repeat for the various terms you are trying to rank for.

3) Get More Links

Google’s ranking system is based to a large degree on the incoming links that you have. The more high quality links your site has, the better you will rank. Right now you have very few links and your Google Page Rank is 1 out of 10. Start reaching out to people to build those links (this blog post is a good start) – the more links you can build the better your chances will be of ranking for your keywords!

Good luck Timothy!

Readers, what do you think about Timothy’s website?

To learn more about how to get SEO tips for your website please read my post: Need SEO Advice? Submit Your Site!

Posted in Internet MarketingComments (9)



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