It’s time for another SEO Advice post! Two weeks ago, I offered free SEO advice to Poker Strategy, Theory, and Tips. I’m going to continue my SEO Advice series today by helping out another YoungEntrepreneur.com blog reader, Daniel from AtLargeNutrition.

Daniel - http://atlargenutrition.com/

hey,

I read your blog regularly and your SEO advice seems solid and straight forward.

I run http://www.atlargenutrition.com/ and I was wondering if you could give me similar advice? I am starting on this business full time in 2 months time and want to really focus on SEO, but I am very rusty and haven’t really bothered about it for a while!

Thanks,

Daniel

My Recommendations

1) Home Page Title Tag

You’ve done a great job of generating links and building Page Rank (now a 4 out of 10) which will increase your ability to rank for different keywords. Your homepage gives you the best chance to rank so you want to put your important keywords in the title tag on the home page. Right now your title tag reads “At Large Nutrition - Your number one choice for nutritional supplements.” You’re going to rank for At Large Nutrition because it’s your domain name so take it out and put your important keywords “nutritional supplements” at the beginning. Right now it’s your most valuable key word sequence and it’s at the end of your sentence. You can also add in a few more keywords that are targeted. Most people don’t ever read the title tags but Google sure does. Also make sure to keep it under 100 characters.

2) Be Consistent in Your SEO

You have some good content on the site which will help drive traffic. You want to make sure that your SEO efforts are being maximized on each page. For example, on your article page http://www.atlargenutrition.com/nitreanprotein_report.php your title tag reads “Why you should choose Nitrean protein over other protein powders!” Then the actual title of your article is “What Makes Nitrean the Best Protein Value on the Market?” and the article URL itself is nitreanprotein_report.php. You should keep all three the same and choose the most strategic keywords for them to give you the best chance of ranking for the selected keywords.

3) Don’t Have the Same Title Tags For Multiple Pages

As mentioned already, your home page title tag reads “At Large Nutrition - Your number one choice for nutritional supplements.” which you are now going to change. I then go to your articles page and guess what it reads? You guessed it: “At Large Nutrition - Your number one choice for nutritional supplements.” Make sure that every page has a unique title tag to give each page the best chance to rank for different keywords.

Good luck Daniel!

Readers, what do you think about Daniel’s website?

To learn more about how to get SEO tips for your website please read my post: Need SEO Advice? Submit Your Site!

For those of you Alexa fanatics out there you’ll be pleased to notice that they just launched a new version which includes new features as well as an algorithm update.

The toolbar is still out of date but the if you go to Alexa.com you can enter in your site to see how you’ve fared.

YoungEntrepreneur.com, for example moved from 61,485 to 33,470 overnight! Needless to say, I’m a big fan of the new rating system!

Also, you’ll be able to see stats such as estimated bounce rates and time on site for the url you enter in. The layout is much more bubbly and user friendly.

On another note, March was the best ever month for our blog in terms of new RSS subscribers! Our previous best month was February 2008 when one of our blog posts hit the front page of Digg and it caused a surge in readership of 192 new RSS subscribers for the month.

I’m pleased to say that we passed the record month in March with 202 new RSS subscribers! Thank you everyone for your loyalty and for continuing to read our blog and tell your friends about us!

Hopefully we’ll continue our record setting pace - I’m looking forward to cracking the 2,000 RSS subscriber mark!

Evan Carmichael

It’s time for another SEO Advice post! Last week, I offered free SEO advice to Adventure Mopeds. I’m going to continue my SEO Advice series today by helping out another YoungEntrepreneur.com blog reader, Aaron Tucker from Poker Strategy, Theory, and Tips.

Aaron Tucker - http://jacktenoffsuit.com/

Hi,

I saw your blog post on youngentrepreneur.com. My site is www.jacktenoffsuit.com. I would love if you could help me out!

Thanks,

Aaron Tucker
My Recommendations

1) What’s With The Forward?

Your website is jacktenoffsuit.com but when you enter the url it automatically forwards you to jacktenoffsuit.com/homepage/. If you’re doing it through a 301 redirect then any Page Rank on your main page will automatically forward to the homepage folder but why do it? The closer your keywords are to the left of the url the more it will help your SEO efforts so unless there is a good reason for having the homepage folder, I would eliminate it. If you absolutely have to have it in, at least change it to a keyword that will help you drive traffic like /poker-tips/ instead of /homepage/.

2) Use Your Keywords

Blogs are great for SEO because most blogging platforms automatically optimize many aspects of your site. This takes some of the work away from you but you still have to pick good keywords if you want to drive traffic! The most important place where your keywords should be is in the title of your post. Your recent post Raise ‘em ‘Til They Crack might be descriptive of the content you have in the post but it’s not going to help you drive traffic. How many people are searching in Google for “Raise ‘em ‘Til They Crack”? For your future posts I would suggest trying to target keywords that you see people actually typing into Google so the hard work you put into creating content will pay off with visitors!

3) Put The Keywords In The URL

One of the SEO drawbacks from many blogging platforms is that they don’t put your keywords in the url of the post. For example, your post on Annette Obrestad MTT Strategy Guide is listed as http://jacktenoffsuit.com/homepage/?p=364 instead of http://jacktenoffsuit.com/homepage/Annette-Obrestad-MTT-Strategy-Guide. Having the keywords in the URL will give you a nice SEO boost and there is usually an option in your blogging platform to turn it in. It’s just usually set off by default.

Good luck Aaron!

Readers, what do you think about Poker Strategy, Theory, and Tips?

To learn more about how to get SEO tips for your website please read my post: Need SEO Advice? Submit Your Site!

Last week I announced that a new blog layout was coming (New Young Entrepreneur Blog Design Tomorrow!) and I wanted to thank everyone for the great feedback and support!

I’ve also been out of commission for the past 24 hours as a stomach illness has kept me in bed so I apologize for being slow to get back to people who have emailed me. I got up only to find out that I can’t get into my AdSense account either! But the show must go on and tomorrow will be a better day!

It’s been great to cover Internet Marketing and SEO Advice every Thursday and I’m now calling for more websites to profile and offer advice to!

If you check through the blog history for SEO Advice, you’ll see some of the posts that I’ve done in the past. I have Shawn Miller, Aaron Tucker, and Daniel lined up for the next couple of weeks. They have very interesting websites and they make great case studies for what can be done to improve your rankings in Google.

But we need more!

If you want to build a link to your site, get featured on our blog, and also get some valuable advice to improve your search engine traffic then this could be the opportunity for you.

To learn more about how to get SEO tips for your website please read my post: Need SEO Advice? Submit Your Site!

Evan Carmichael

Usually on Thursdays I post about Internet marketing and give search engine optimization advice to our Young Entrepreneur blog readers.

Today I’m excited to talk about a new layout for our own blog that will be launched tomorrow!

Young Entrepreneur founder Adam Toren has been working hard with the YE development team to create a fantastic new layout that is slick, easy to navigate, and more user-friendly.

It’s the first redesign since I’ve been involved in the blog and it’s already made a big difference for me. Part of the switch has been to upgrade our WordPress to version 2.7 which has been a dream to use compared to version we used to be on - thanks Adam!

What To Look For In The New Template

Here are a few of my favorite features in the new template:

• The main categories like Entrepreneur University and our Entrepreneur Polls are listed across the top which  allows for easy access to them.
• We’ve switched from a three column layout to a two column one at the top of the blog which makes the right side look less cluttered
• We’ve opened up a few new and visible ad spots for any readers who want to gain extra exposure to our entrepreneur community (hint hint - contact us to learn more about ad rates)
• The right sidebar will showcase some of the most Popular posts, Latest posts, and Recent comments for quick access
• The overall look and feel is also quite different and more spacious

I hope you enjoy the new blog template and look forward to your comments tomorrow!

It’s time for another SEO Advice post! Last month, I offered free SEO advice to CADrite. I’m going to continue my SEO Advice series today by helping out another YoungEntrepreneur.com blog reader Ariane from FreshPow!.

Ariane - http://www.freshpow.ca

Hi Evan,

I was wondering if you could take a look at our site http://freshpow.ca for your series of SEO Advice.

Our monthly traffic has hit 2000 and we seem to be getting a variety of visitors but our sales are not really on par with our traffic.

Is there a way that we could change that - a way that we may be overlooking or just simply not doing?

Your help would be super appreciated!!!

Thanks,

Ariane

My Recommendations

1) Where Is The Traffic Coming From?

Congrats on getting 2,000 visitors per month to the site! I see that you’re active on Facebook, Twitter, and other social networking sites. Social networking traffic is notoriously known for not converting into sales - that’s why advertising rates for social networking sites are plummeting. Traffic from search engines, however, tend to convert much better because people are searching for a solution to a problem as opposed to trying to kill some time by browsing through Facebook. Focus on building more search traffic to increase your conversions.

2) How Do I Sign Up?

The homepage is really a blog, which is great for generating pages that Google will index, but you focus so much on your twitter posts and updating your blog with great content that you’ve left out the most important part for a corporate website - asking for the sale! The homepage should showcase the great work that you’re doing with nice visuals as well as the clients you have and their testimonials. Tell me a little about the benefits of working with you and why I should contact you or learn more about your services. It’s great to build a following but you need to convert that audience into customers if you want to run a business from the website.

3) Promote Your Own Products First

The main blog post that I see on the homepage is a review about customizing your headphones to match your equipment (REVIEW: Match your headphones to your equipment with iFrogz). This could be a good post for your site, except for the fact that at the end of it tell people to go to the iFrogz website if they want to buy the product. If it’s not your product and you’re not making money from it, don’t put it as the first thing people read when they come to your site. I’m sure iFrogz is going to be happy with you but it won’t help your business grow.

Good luck Ariane!

Readers, what do you think about FreshPow!?

To learn more about how to get SEO tips for your website please read my post: Need SEO Advice? Submit Your Site!

For this week’s Internet Marketing post I decided to answer the question of one of our blog readers, Tauya from LocalAfro. Here is Tauya’s question:

Hello,

First of all, thank you very much for all your helpful and informative blog posts.

I am a CEO of LocalAfro Ltd, a start-up from the UK, yet to launch. LocalAfro Ltd was established with the primary goal of commissioning and maintaining a vertical search social website (think Yelp + Facebook+Eventful mashup). It’s target market is the African-Caribbean community in the UK. This demography is estimated to be 1.8million people as of 2007, with a growth rate of about 53% between 1991 and 2001. Ok, enough of statistics.

We are in the middle of drawing up a detailed business and marketing plan, and we thought you will be of help to us. We were wondering if you could write up a blog post detailing Cash flow projections for a “advert driven business”, as well a marketing plan. I have done some extensive research on this, running several unique Google queries, but most business and marketing plan samples are for product selling businesses.

Your post could include basic calculations as well, on things like pay per click, page impressions, what  the value of say 5000 unique users/unique impressions is in money. What are the best ways to maximize revenue, advert placement etc.

I hope we are not asking for much. I look forward reading new posts on you blog, it is very informative.

Thank you

Tauya

Great questions Tauya! Here are my thoughts:

5,000 visitors are worth vastly different amounts of money depending on what niche you’re targeting. If you’re targeting Arizona DUI Lawyer (5 Sure-fire Ways To Know If Your Business Will Work Or Not) then it could be worth a lot of money. If you’re targeting a niche that doesn’t pay very much then your 5,000 visitors are practically worthless.

Here is how I would break down your revenue projection:

Visitors: 5,000
Estimated Click Through Rate: 1% (this would require a prominent ad placement above the fold)
–> # of clicks: 50

How much is a click worth?

According to Google’s Keyword Tool, here are a few examples based on what Tauya gave me:

• Social website: $2.17 / click
• African-Caribbean community: $0.08 / click
• Afro: $0.69 / click
• United Kingdom: $2.33 / click
• Facebook: $0.95 / click

• Visitors: 5,000
• Click Through Rate: 1%
• –> # Clicks: 50
• Assumed Cost Per Click: $2.17 (very high assumption)
• Assumed 30% Google Commission: $0.65
• –> Your Revenue Per Click: $1.52
• Total Revenue from 5,000 visitors = 50 clicks x $1.52 = $76