Adam Toren

Adam Toren is a serial entrepreneur, mentor, investor and co-founder of YoungEntrepreneur.com. He is co-author, with his brother Matthew, of Kidpreneurs and Small Business, BIG Vision: Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right (Wiley). He's based in Phoenix, Ariz.

Successful Startups Often Come With a High Price

By | January 13, 2012

Most entrepreneurs expect to face the “normal” challenges of starting a business, which include finding the right opportunity, building and executing a winning plan, and financing their venture. But many forget the pitfalls associated with traditional business jobs which can apply even to the smartest and most dedicated people running their own business. Often these [...]

10 Reality Checks Before You Start a Business

By | November 29, 2011

Making the decision to become an entrepreneur is a major commitment, with huge implications for skills and lifestyle.  Yet there is no standardized testing or certification required or available anywhere to help you decide if you are a good fit for entrepreneurship, or entrepreneurship is right for you. An MBA or other academic credentials just [...]

Building Trust: How to Communicate with Integrity

By | November 15, 2011

There is little that’s more important in business than trust. Whether we’re talking about communication between a company and its customers, employees, suppliers, or the public at large, communicating with integrity is vital. Without it, relationships suffer, and business, ultimately, is all about relationships. It’s not just the words that are used in communications that [...]

The Simple Ingredient for Business Success: Care

By | November 11, 2011

There are a million and one ‘systems’ and ‘programs’ out there that claim to hold the secret to having a successful business. For a price, consultants, gurus, and experts of all kinds will tell you what it takes to be at the top in business and in life. But it’s been my experience that it [...]

The Socially Responsible Entrepreneur – It’s Not Always about You

By | September 13, 2011

A common thread that often runs through conversations with entrepreneurs—especially younger ones—is their desire to make a difference in the world. Indeed, entrepreneurship itself makes a difference. Business owners create jobs, purchase supplies, buy and rent commercial real estate, and help to keep the economy afloat. When unemployment rates are high, the ability to start [...]

7 Financial Habits of Strong Businesses

By | August 23, 2011

The road to business success can be a fairly rocky one. But as with most rocky situations, there is a lot to be learned along the way. Unfortunately, one of the lessons many entrepreneurs learn the hard way is the proper way to handle their finances. As financial issues, including lack of funds and financial [...]

Passion without Perspective: A Recipe for Disaster

By | August 17, 2011

It seems like there are thousands of people out there dreaming of becoming the next Internet sensation.  Specifically, there are countless people trying to turn their personal passions into content-driven websites. If you search the web, you’ll find hundreds of sites devoted to sports fans, foodies, travelers, book lovers, love and sex, and parenting (to [...]

4 Times when Hiring a Lawyer Makes a lot of Sense

By | August 9, 2011

Ah… lawyers. One of the most ridiculed professions there is. But if you’re a business owner, the right attorney at the right time can save you a ton of money and heartache. There are so many lawyers, and they charge so much, because we need them. And the good news is that they’re not all [...]

Identifying Your Best Customers – and What to do with Them

By | June 28, 2011

Who are your best customers? Are they the ones who spend the most? Are they the people who you enjoy dealing with? You might think this is a subjective question, but there is a methodical way to identify the customers that are doing your company the most good. At a conference in Phoenix a while [...]

Ten Quotes from Entrepreneurs Looking to Fail

By | June 20, 2011

Every entrepreneur needs to be honest about their strengths and weaknesses, and realistic about their reasons for choosing the startup route. For any entrepreneur, even the best business opportunities, if entered for the wrong reasons, will likely fail.  Some of these reasons seem obvious, so forgive me for restating, but I still hear them too [...]

Be More Productive: Cut the Mental Clutter

By | June 15, 2011

Mental clutter, like physical clutter, is distraction and reduces your ability to focus and get the work done. Mental clutter forces you to keep redirecting your brain to the task at hand. Mental clutter makes our productivity weaknesses – procrastinating, getting distracting, getting off focus, being intimidated by big projects – much harder to fight. [...]

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