This week I have been lucky enough to interview Andrew Warner.

Andrew is the creator of Mixergy.com which helps ambitious people, who love business learn from a mix of experienced mentors.

Adam: You’ve described yourself as a “passionate salesman my whole life”. Business is clearly in your blood; when did you first recognise this, and what factors do you think contributed to this?

Andrew: When I was young I noticed that bleeding-hearts talk about peace and how the world would be better if we all loved each other. Meanwhile, entrepreneurs work like mad and actually help make the world a better place. Every week, I communicate with people all over the world using technologies built by companies that didn’t exist a decade ago. These interactions go a long way to creating a peaceful world. That’s the kind of contribution that entrepreneurs make.

Adam: The Mixergy mission is all about empowering and inspiring individual entrepreneurs. Is helping other people achieve their full business potential something you feel very strongly about?

Andrew: At a regular job, when you don’t know your way, you have a boss and coworkers to help you figure things out. But what happens when you’re an entrepreneur? You can lose money, confidence or worse. My goal is to give entrepreneurs mentors that they can learn from. Mixergy brings together some of the most successful online entrepreneurs so they can teach what they learned as they built their businesses.

Adam: You’ve been very open about some of the setbacks you’ve faced. It’s inevitable that every entrepreneur will meet hard times; what do you feel are the lessons you’ve learned from things not going the way you had hoped?

Andrew: I saw my biggest failures long before they happened. I just didn’t have the guts to admit it to myself.

Adam: How important is the social networking revolution to Mixergy.com? Does your brand “stand alone”, or do you think that no internet venture can survive without Tweets and Facebook fans?

Andrew: If your readers don’t know the answer to this question, they don’t belong on your site.

Adam: It’s arguable that an economic downturn could actually increase the number of people looking to start their own business. Have you found there to be greater interest in your seminars in recent times?

Andrew: I don’t do seminars. I do think that everyone should be an entrepreneur. It’s easy and cheap to setup a business online. I don’t understand why someone would miss out the eduction and revenue that comes from a business of their own.

Adam: The idea of leaving a legacy is obviously very important to you. Is this a personal ambition, a business strategy, or both?

Andrew: You tell me. What do you think is a more energizing approach to entrepreneurship? A goal of just making a few bucks? Or an aspiration to change the world?

Adam: After phenomenal success with Bradford – Reed, you described yourself as “burned out”, which led to you taking a period of time out. Did this experience alter your approach to achieving a work / life balance, and do you feel it’s helped you to manage your time more effectively?

Andrew: I’ll give you one example of how I changed and how having a life outside of work can help an entrepreneur. When I ran Bradford & Reed, I didn’t think ambitious people should waste their time being social. Not only wouldn’t I go out to dinner with anyone, but I avoided small talk. Now I have people over for dinner, drinks, brunch, etc. While it’s not directly related to work and I often relax and just enjoy myself, it’s led to valuable business relationships that I couldn’t have had otherwise.

Adam: What personal qualities do you consider essential to anyone wishing to forge their own path in business?

Andrew: If you have the ability to maintain your confidence when the world around you seems to be falling apart, you’ll think more clearly and act more decisively.

Adam: Mixergy.com events encourage successful people to share their ideas and experience, and inspire other entrepreneurs too. Which business leaders do you consider to be role models, and why?

Andrew: I still love Andrew Carnegie. The man raised himself by his own bootstraps and became the richest man in the country. Then he turned around and hired a researcher to study him and his successful friends so others could follow in their footsteps. Before he died, Carnegie left his money to charity and inspired other entrepreneurs, like Bill Gates, to give their money to worthy causes instead of leaving it all to their kids.

Adam: Where do you see yourself, and Mixergy.com, in 5 years time?

Andrew: I’m going to spend the next few years interviewing the most successful online entrepreneurs and passing on what I learn from them.

Adam Toren

“Don’t judge yourself by others’ standards … have your own. And don’t get caught up into the trap of changing yourself to fit the world. The world has to change to fit you. And if you stick to your principles, values and morals long enough, it will” – Berry Gordy Jr.

The auto industry has had a significant effect upon American popular musical culture in a way that many people may not have entirely realized. If it had not been for the booming automotive business in the ‘twenties, Berry Gordy Jr’s family might not have moved to Detroit. After a stint with Lincoln – Mercury, as the young Berry envisaged a way that he could associate the “production line” activity with a method of producing future artists, he created a spark. This vision would help him to develop a business that was to have a permanent effect on the black entertainment industry and the music world in general.

During times when racial tensions were still prevalent in America and the country was still somewhat divided and often inhospitable, Gordy was responsible for steering a musical path through the troubles and helping to unite a somewhat torn country. His contribution to the music industry cannot be overestimated and he will be viewed in the annals of history as an iconic figure.

Gordy’s story is one of a classic “rags to riches.” He was born into a middle-class working family, who would move from Georgia to Detroit as the automotive business established a strong growth pattern. Following an initial stint with the Army, time served in Korea and an early position as a record store manager, Gordy began writing songs in the mid-’fifties and producing fledgling artists. As a songwriter, his big break was the famous “Reet Petite,” picked up by Brunswick Records in 1957 for the singer Jackie Wilson. This track went on to achieve significant international exposure. A few more hit singles were to follow before, in 1960, Tammie Records, (to go on to become Tamla, Motown and ultimately Tamla Motown) was formed. Several labels were incorporated within this company and managed out of a now famous suburban house in Detroit – “Hitsville USA.”

Motown was soon to become a label with national reach, following the hit “Way Over There,” by the Miracles and other releases. A veritable “who’s who” of emerging artists were to flow through the doors of the unassuming house, including the Supremes, Marvin Gaye, the Temptations, The Four Tops, Martha and the Vandelles, Gladys Knight, Stevie Wonder and the iconic Jackson Five.

Throughout this period of growth, Gordy remembered his time at the auto plants. “Every day I watched how a bare metal frame rolling down the line would come out the other end a spanking brand new car. Maybe I could do the same thing with my music … create a place where a kid off the street could walk in one door an unknown and come out another door a star.”

Berry Gordy ensured a strict “production line” of his own would apply within Motown. Each track had to be simple, yet catchy, have a recognizable hook and a certain element of intensity. By all accounts he was a strict taskmaster and insisted that all his artists were schooled in the arts of presentation, composition and professionalism. Within this somewhat regimented approach however, Gordy did not lose sight of creativity. “It still had an atmosphere that allowed people to experiment creatively and give them the courage not to be afraid to make mistakes.”

During the late ’sixties and early ’seventies, Gordy decided to relocate to Los Angeles and closed Hitsville. From then on, his company grew further into an entertainment conglomerate. The company moved into movie production, with a string of hits to its credit.

While Motown did not continue to live up to the heady heights of the ’sixties and ’seventies, it nevertheless was responsible for establishing Smokey Robinson, Stevie Wonder, Lionel Richie and the Jacksons as household names. Ultimately, Motown was sold to MCA in 1988.

At its height, it is estimated that Motown’s “production-line-track-machine” was responsible for creating hits from three out of every four releases, a figure that has not been repeated. Gordy described this phenomenon as “the sound of Young America” and his movement was certainly responsible for revolutionizing American popular music. “We stuck to who we were at Motown, and the world came around.”

Matthew Toren

You spend many a sleepless night worrying about the presentation of your business, your image, what sets you apart from everyone else and trying to keep one step ahead of the competition. We all know that to succeed you need a unique angle and a great deal of our efforts, as entrepreneurs, are spent developing this thread and in constant search for that special edge. Isn’t it amazing, therefore, that very many of us neglect to put as much effort into the creation and design of one of our most crucial marketing elements – the humble business card.

Networking is an important part of every business and even though we spend a lot of time in virtual communication, there are many opportunities to personally pass our message across to others. We interact for any number of reasons and a point of contact with someone can lead to many different opportunities, not all of which are necessarily to do with a direct sale.

While we tend to apply the least thought to the design and creation of business cards, arguably we should apply our most creative talents here. We know that first impressions are everything, yet after we create that first impression through a contact with a stranger, the business card will be the extension of the memory and can often prompt an action from the other party.

Think about all the ways that you could portray your business and keep its image alive. Don’t be stuck in the rut of thinking that a business card has to be a conventional size, shape, material, format and presentation. It does not and often if you’re creative enough the card itself can create its own “buzz.”

Remember that while conventional thinking tells us to create a standard sized business card as it will be included within a desktop business card holder, this is becoming less the case as time goes by. People use business cards in a variety of ways and can often staple or attach to a file, scan electronically into an online database. Remember that if your card looks much like every other, it is likely to get lost in a sea of “sameness.”

Whatever line of business you are in, the chances are that you could design your card to reflect an element of it. What is iconic about your product or service? If it has certain characteristics, try and incorporate those into the makeup of the card. It does not have to be made of paper, it could be a very thin plastic, a metal of some kind, a fabric. Remember to think this through – weigh up your options. If you have a really “cool” card, either through presentation or makeup, then the chances are that it will be retained because of its novelty.

Many people and organizations only use one side of a business card. Put a creative graphic on the back, referring to an element of your business and always try and think outside of the box. Be tasteful, but create a conversation point.

If you want potential clients to retain your card, consider making it into a redeemable item. This could be a coupon of some kind, with a code, which would prompt people to get in touch with you. If it is something that you want to be used more than once, remember to make it from a sturdy material.

If you’re in the information business, what are people often looking for? Incorporate the answers to commonly asked questions, solutions, tables, equations, shortcuts – whatever will prompt the recipient to hold on to it.

If your business could benefit from the distribution of as many cards as possible, consider creation of tear off tabs. While you will not be able to use conventional card stock, you should nevertheless apply creativity to the design and retention factor for the tear off to be retained. Place these pads in heavily trafficked areas, on community bulletin boards, supermarket notice boards and so on.

Why not create a cartoon? People love humor and if you are relevant and to the point and pertinent, people will remember you for it. However, do not be tempted to be too minimalist as the main purpose of a business card is to give people a means of contacting you. You might not feel that you have to include your street address, your fax number or other such information and may feel perfectly confident just referencing your website or e-mail. Remember that you do not have the luxury of waiting for someone to work out what your card is all about. The impact must be immediate and your message obvious.

Remember that you can access any number of great desktop publishing software suites these days and you are only limited by your creativity. Your print shop will be able to apply a variety of effects to your finished item as well.

Think outside of the box, certainly, but don’t be tempted to be just too “cute,” there is a fine line between.

How have you made your business card stand out from the crowd?

Adam Toren

Over the last few weeks we have been asking you “What are the best online financial management tools to manage your business?”

Thanks to everyone who entered, the overall winner was:

“Merchant’s Mirror – The Next Evolution of Accounting”

“Manage your finances like a pro with our complete accounting solution. Leverage the data you already collect to make better decisions.
Keep your books in order and view easy-to-understand charts that give you insight into how your business is performing.”

So onto the remainder of the results -

2. Simplify This – Online Invoicing and Web Appointments

“Easily Send Online Invoices and Estimates over Email.

Created by a team of small business owners, Simplifythis One-Click billing solution is a simple, professional alternative to paper invoicing.”

3. FinanceAnswers.com

“Our mission is simple, help you feel confident and have a peace of mind about the important financial decisions you make.”

4. WorkingPoint – Online Invoicing and Bookkeeping

“Bill your customers, track payments and inventory, and manage your business finances all in one place.”

5. Moobiz – Easy Online Small Business Software.

“Manage your accounts, your projects and your website in one place.”

Other tools recommended were:

Freshbooks – For super fast invoicing!

Odoo – Enterprise management software on demand

If you would still like to add your comments, we are leaving the contest open for 1 more week – enter at http://contests.youngentrepreneur.com/

Next week we will be starting a brand new entrepreneur Poll!

Adam Toren

Affiliate marketing has a lot going for it. Rather than try and expand your existing operation by employing additional sales staff, undertaking new marketing initiatives or increasing your media spend, why not allocate a certain proportion of your revenues to incentivize external organizations to sell your products and services for you?

As we have come to learn conclusively during this current economic downturn, money spent on advertising must be well spent. It can be so difficult to justify the cost of advertising and as the marketing arena is in a constant state of flux, it can be difficult to decide where you should spend those marketing dollars, as well.

Affiliate marketing essentially utilizes the power of leverage and is becoming an increasingly more relevant style of marketing in our modern era. You only pay your affiliates when the sale is actually made and therefore, the affiliate assumes the responsibility of advertising and marketing on their end, as it relates to the sales that they produce. This form of performance marketing can also be called CPA or cost per action and there are a variety of different approaches.

Fundamentally, most organizations with something to sell – most often a tangible product, but also sometimes a service such as Internet service – seek out an affiliate network. The network will in turn have an army of affiliates on board, who are actively looking for products or services to sell in return for a commission. There may be some quite complex “back and forth” between the company and the affiliate network to decide whether this is the right fit, but once established you will essentially have an army of external sales consultants, whom you pay only on performance.

There are a large number of affiliate networks and many specialize in certain areas. Research is required, so that you interact with the network appropriate to your niche. Generally speaking, the affiliate network earns their “cut” when a sale is made, as their revenue is linked to the revenue devoted to the affiliates.

To be most successful it is necessary to set aside realistic commissions. This does not mean that you have to “give away the farm,” but you must adequately incentivize the affiliate to sell for you. Keep an eye on the affiliates that sign up for your program, as you will need to set parameters and rules, so that they do not misinterpret your message or act in a counterproductive way to your overall goals.

Ideally, you will have a mix of affiliates with good reach. This can be either through highly trafficked websites or blogs, via large and fruitful e-mail contact lists or a combination. If your offer is particularly good, the affiliate could work wonders for you and help you to grow your business exponentially.

Make sure that your operation is geared to accept additional business before you launch your affiliate marketing campaign. You might also want to set aside a reserve, allowing you to give additional incentives to productive affiliates and don’t be afraid to directly communicate with them to help establish an even more fruitful association.

Have you used affiliate marketing? Was it successful for you?

Matthew Toren

What’s necessary to become a truly successful young entrepreneur? The Brothers Adam and Matthew Toren, co-founders of YoungEntrepreneur.com, have stayed the course and prevailed in numerous business ventures throughout their lives. Together, they’ve consistently taken key steps leading to increasingly profitable paths in their highly successful careers, but surprisingly enough, it’s actually their early years of business which have inspired their most recent project: an entirely unexpected book on entrepreneurship written expressly for children! In this new book, the Toren brothers bring a candid, yet illuminative perspective to doing business in this remarkably original piece, Kidpreneurs.

There’s no need to be an adult to be driven towards an entrepreneurial dream, and there’s certainly no reason to wait until becoming an adult to learn – or at the very least to try out, the fundamental principles of business. It’s never too early to get started! Adam and Matthew invariably give their families the credit for continually encouraging all their business ideas from a very early age, and because of this incredible support they’ve received, they’re pursuing a means by which they can give back not only to their community, but to the youth around the world – the entrepreneurs of the future, this life-changing encouragement along with the practical knowledge to begin, expand, and succeed beyond their wildest dreams in their future business enterprises.

These two brothers have each invested several years of their lives researching and collating the very best practices in modern business, with the sole aim of teaching these valuable techniques and insights to others while nurturing their own ever-expanding empire of successful businesses. One of their favorite on-going accomplishments has been to assist struggling businesses by generously giving some of their own personal time to share pertinent details of their accumulated understanding. This entrepreneurial know-how, combined with a truly astounding altruistic nature, put the Torens on the path to found YoungEntrepreneur.com, the largest and most comprehensive social networking forum for young entrepreneurs anywhere.

The day Adam and Matthew decided to find a means for effectively passing on their collective savvy to their own children, the idea for Kidpreneurs began to take form. This book encourages a child’s desire to become involved with business early on by stoking their curiosity in uncomplicated, interesting and creative ways. It distills the complex concepts into the practical, creative, and ethical aspects of today’s business world; and with clear and expressive language, it conveys the crucial facts of modern business by using bright colorful illustrations, thought-provoking facts, exciting quizzes, and a variety of easy-to-understand sample business plans.

The fundamental philosophy that runs like a red thread throughout this book is simple: The future of our children, and all future generations for that matter, begins with us! Children of all walks of life have the right to have access to the skills and tools by which they might someday – through their own hard work and perseverance, obtain financial freedom.

If you’d like to begin an exhilarating business journey with your young children, order a copy of Kidpreneurs today!

We look forward to your orders, and if for any reason you’d like a particular copy signed or dedicated, please use the contact form located here http://www.kidpreneurs.org/contact/ and just let Adam & Matthew know!

If you personally know anybody with children 6-12 years old, Kidpreneurs would make an excellent gift – one which just keeps on giving! Please help us to tell others (via Twitter, Facebook, Myspace, Your Blog etc) as now is the time to provide the leaders of tomorrow with the Entrepreneurial skills and know-how that’s available today!

Donald Fisher has two life changing events to thank for his legacy. The native Californian readily admits that the first “changed my life completely,” and the second prompted him to start a business enterprise that would elevate him and his wife into the list of the 400 wealthiest people in the United States.

Fisher, now 82 years old, was far from a model student and became quite a controversial figure during his college education at Berkeley. Indeed, he was caught cheating but was not expelled, and he is quick to admit that he reflects to this day on these events. He is now so engrossed in educational causes that he is a major contributor to many different funds and serves on the California State Board of Education. He regularly donates to colleges and universities, charter schools and museums and is a well recognized figure in educational circles within his native San Francisco.

Donald Fisher’s early years, after graduating from college, were involved in his father’s real estate business, but in the late ’sixties, a simple shopping experience was to provide the second life-changing experience, when he and his wife encountered trouble trying to exchange a pair of blue jeans he had bought. The experience taught him how disorganized the industry was and within the course of that very same year, the first “Gap” store was opened in San Francisco.

The Fishers, including wife Doris, put all their efforts behind the new store, named after the “generation gap” and aimed squarely at young people and college students. The promotional method and the casual styles stocked became a hit with the youth of that day and expansion quickly followed. Initially, “the Gap” was only a jeans retailer and relied heavily on products manufactured by Levi Strauss. However, Fisher was not too impressed by the legendary jeans manufacturer and soon branched out into private-label merchandise, eventually to the exclusion of Levi.

After the company went public in the mid-’seventies, growth has been quite meteoric. A wider assortment of items were introduced, including colorful and contemporary styles and, with 550 stores under their fashionable belt, a further expansion involved the purchase of the fledgling Banana Republic brand in 1983. Not content to sit on his laurels, Donald was soon on to the next project after overseeing the expansion of the new division to almost 300 stores. While Banana Republic catered to an upscale casual, chic style and Gap was dedicated to the contemporary user, Fisher saw another opening in 1993. With longtime friend Mickey Drexler at the helm, he founded Old Navy, reflecting a more down to earth or minimalist image and again not in competition with his other creations.

Fisher’s inventiveness and foresight have been responsible for creating a variety of trends and styles within the clothing industry. Both Donald and his wife seem to have an unerring knack for satisfying customer requirements without being sidetracked by short-lived popular fads. They’ve always been able to move with the times, introducing khaki styles in the ‘nineties when jeans were not quite so popular.

Gap division stores are today responsible for a significant portion of overall clothing sales with a store base expanding to over 2,000 around the world.

In 1995, Donald Fisher stepped down from the role of CEO but remains chairman of Gap Inc., to this day. He is not one to remain inactive though and has devoted a lot of his time to his educational philanthropy. In 1998 he pledged $25 million to a foundation and has a very loud voice in the San Francisco educational arena. Some controversy erupted in 2000 when it was alleged that he was channeling “soft money” during school board elections and he has remained a controversial figure to some since then. He sees complacency and inefficiency everywhere and is adamant that his significant donations should help improve the lives of those less fortunate. Many are very thankful for his continued involvement, but some are wary, even in outright opposition, of the tacit power that such a significant philanthropist may possess. For example, the onetime president of the San Francisco Board of Supervisors, Aaron Peskin, called Fisher “a mean, rich old man who is trying to be relevant and is afraid of dying.”

Nevertheless, Fisher recognizes broad approval from across political parties even though he is a staunch Republican. He counts as his friends Gavin Newsom, the mayor of the city, as well as US House leader Nancy Pelosi. He wishes to see the educational system get to the same heady heights of success as his beloved Gap empire and is driven to this day. “The fear of losing pushes relentlessly from behind,” as he once said.

Matthew Toren

An interesting and enticing initiative is being put forward by Britain’s flagship air carrier, British Airways, in an effort to “jumpstart” the US corporate economy and to give small to medium-sized operations a clear incentive to get out and meet potential clients.

Dubbed “Business Opportunity Grants,” the program is an extension of an already successful idea put forward by the airline and its partners in an effort to stimulate global business. British Airways is well aware that businesses have cut back on travel significantly during the recent recession and is surely aware that this trend may continue for some time. Many organizations may not realize the importance of face-to-face meetings with clients and prospects. Such meetings can be critical to establishing and building relationships and can often make the difference between a commitment or otherwise.

The aim of this project is to help reassure and to incentivize small to medium size corporations, to tell them that it is once again time to travel and seek out good opportunities. In a study with the Harvard Business Review, BA found that 87% of professionals believe face-to-face meetings to be essential for sealing the deal, while almost all of those interviewed agreed that long-lasting business relationships depend on this type of interaction.

British Airways will offer one of their Business Opportunity Grants to each of 100 companies and they are soliciting applications accordingly. Each grant consists of a year’s worth of business-class travel to anywhere the airline flies, worldwide. This translates to 10 round-trip Club World business class flights, which may be used during calendar year 2010.

To make the prospect even more enticing, BA has teamed up with partners to flesh the deal out. $1000 is being put towards accommodation by hotel group Courtyard by Marriott, Regus Businessworld Gold Cards will allow access to business lounges worldwide, Canon is giving one of their PIXMA MX860 wireless all-in-one printers and BA’s World Cargo operation is donating 5 free freight shipments of up to 500 kg to worldwide destinations.

“Connecting people globally is our number one objective and we’ve long known that it is the key to building successful long-term business partnerships through face-to-face meetings,” said Simon Talling – Smith, the executive VP for the Americas, British Airways. “Even after giving away close to 1000 seats during phase one of the campaign to help US entrepreneurs grow their businesses, we realized there was still more we could do. Our hope is that the “Business Opportunity Grants” help these businesses increase their revenues and reach important milestones in their strategic growth plans.”

Those who are interested had better move quickly, as they will have until midnight on September 30 to put applications in to the airline. A group of BA’s executives and partners will review each application and will notify winners by late November. To be eligible, US companies must have a valid federal ID and 500 employees or less. To apply, visit Business Opportunity Grant.

This program should present just the right incentive for those companies who have been sitting on the fence. At the very least, the grants provide a solid justification to initiate those pending engagements.

Adam Toren

Time for another Young Entrepreneur poll update! A few weeks ago we asked you, “What are the best online financial management tools to manage your business?”

There are a lot of online tools available such as Freshbooks, Xero, Quickbooks and Quicken, which help make accounting and financial management for your business less tedious.

So, what are the best online financial management tools? Demonstrate your expert knowledge and share your advice in this months Young Entrepreneur Poll!

If you would like to take part in our poll and tell us what your Top online financial management tools are,

ENTER HERE.

Adam Toren

Your website visitor is a very busy person. He or she cannot hang around for any number of seconds waiting for your page to appear. If you are not quick, the visitor will be gone. As crazy as this sounds, it is perfectly true. You have only a few seconds to keep the attention of the average web user and it goes without saying that you need to optimize your site so that it displays as handily as possible. Remember that some people still use dialup connections!

There are numerous ways to go about this, but to start off with you could do worse than kit yourself out with a special Firefox plug-in called YSlow. This handy little add-on is used in association with Firebug and will allow you to see the load time of your particular page. It will give your page a score and a handy analysis, to point you in the right direction.

Firstly, really scrutinize your page and make sure that everything contained therein is absolutely essential. We all like to have a visually appealing website, but is all that “flash” really necessary? Flash graphics take a long time to render and you should try and avoid embedded sound files as well.

If you are going to include multiple images, make sure that they are re-sampled and optimized for web display. It makes no sense to have a very high definition image as the file size will take a long time to open. Use online image optimizers to help you. Essentially, always include height and width tags within your image specification. If you don’t, the browser will wait before loading the image to see how it fits in within all the other content on the page.

You should try and use CSS sheets as often as possible. These essentially set a theme for a page and will greatly improve the site loading time. The browser will simply have to look for the external file for relevant styling and formatting, instead of having to interpret each tag over and over again. This makes a huge difference in the amount of HTML code for your page and consequently the amount of time the browser takes to interpret this and display it.

Tables are generally the enemy of a fast loading page. When you need to include tables, it is best to use CSS coding to create the columns on the page using the <div> tag. If not, make sure that your table does not represent the entire page, as nothing will be displayed until the entire table code has been accessed.

Artistic use of whitespace is not appropriate and you do not necessarily need line breaks between your HTML code either. Try and condense the coding as much as possible.

Remember, remove anything that you don’t absolutely need and if there is a lot of information “below the fold,” you should probably split it up into more than one page. Sometimes less is more!

What tips have you got to speed up your website?

Matthew Toren