Comments on: The Essential Marketing Action Plan

By: insurance marketing strategies

insurance marketing strategies — Tue, 15 May 2012 18:34:26 +0000

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By: OvarneGrarype

OvarneGrarype — Thu, 10 May 2012 22:03:45 +0000

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By: J Macdonald

J Macdonald — Thu, 15 Jul 2010 09:19:57 +0000

I think for smaller businesses the essential marketing plan needs to be far more specific. Clearly a tradesman or business service professional doesn’t have the marketing expertise to make lists and choices about the activities that deliver these top level objectives. The points are useful but they don’t leave your average SME any further forward in respect of implementation. We use a more specific plan to ensure they are on the right road and have a clear and deliverable communication plan that will set them on the right road to making money for many years. Identity is indeed the first item on the plan as Jay correctly identified. He’s also right that this is more a sales strategy than a marketing communications plan.

By: KDzyne

KDzyne — Wed, 28 Oct 2009 02:15:36 +0000

Interesting article. I agree with you on all the points you make. Great topic.

By: Becky

Becky — Thu, 20 Aug 2009 07:35:11 +0000

Stopped back and noticed that I misspelled the author’s name. It is Donna and Jerry Govan.

By: Jay Ehret

Jay Ehret — Wed, 03 Jun 2009 01:49:23 +0000

I like your approach here in that focus less on numbers and more on tactics. However, I do think you’re missing the key element of a marketing plan: brand identity. Most notably a brand promise. While you definitely can’t cover everything in a blog post, I would like to see a little less emphasis on selling, and more on branding.

By: SixChannels

SixChannels — Mon, 01 Jun 2009 12:00:21 +0000

The Essential Marketing Action Plan has been excellently explained in this post & for every marketers it is advisable to read this type of blogs

By: Becky

Becky — Mon, 01 Jun 2009 05:53:32 +0000

Great advice, I will be sure to implement this plan into my business practices. With the economy as bad as it is, I have been searching really hard lately of ways that I can improve my business. One thing that I just recently learned by reading Donna and Jerry Goven's latest book "Take the E Out of EGO & GO!" is that it is important to identify areas where your Ego and pride are interfering with your success and life purpose. This was an important one for me, and one where I think a lot of people also makes mistakes.