Comments on: The Essential Marketing Action Plan

By: KDzyne

KDzyne — Wed, 28 Oct 2009 02:15:36 +0000

Interesting article. I agree with you on all the points you make. Great topic.

By: Becky

Becky — Thu, 20 Aug 2009 07:35:11 +0000

Stopped back and noticed that I misspelled the author’s name. It is Donna and Jerry Govan.

By: Jay Ehret

Jay Ehret — Wed, 03 Jun 2009 01:49:23 +0000

I like your approach here in that focus less on numbers and more on tactics. However, I do think you’re missing the key element of a marketing plan: brand identity. Most notably a brand promise. While you definitely can’t cover everything in a blog post, I would like to see a little less emphasis on selling, and more on branding.

By: SixChannels

SixChannels — Mon, 01 Jun 2009 12:00:21 +0000

The Essential Marketing Action Plan has been excellently explained in this post & for every marketers it is advisable to read this type of blogs

By: Becky

Becky — Mon, 01 Jun 2009 05:53:32 +0000

Great advice, I will be sure to implement this plan into my business practices. With the economy as bad as it is, I have been searching really hard lately of ways that I can improve my business. One thing that I just recently learned by reading Donna and Jerry Goven's latest book "Take the E Out of EGO & GO!" is that it is important to identify areas where your Ego and pride are interfering with your success and life purpose. This was an important one for me, and one where I think a lot of people also makes mistakes.