Comments on: How to make Pay Per Click Marketing a success http://www.youngentrepreneur.com/blog/2009/06/how-to-make-pay-per-click-marketing-a-success/ Fri, 20 Nov 2009 21:18:36 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Tao - board games Canada http://www.youngentrepreneur.com/blog/2009/06/how-to-make-pay-per-click-marketing-a-success/comment-page-1/#comment-156139 Tao - board games Canada Fri, 19 Jun 2009 17:53:45 +0000 http://www.youngentrepreneur.com/blog/?p=1279#comment-156139 Don't forget negative keywords. Those will reduce your costs by a huge margin and make some 'so-so' keywords highly relevant. Also, be VERY careful about broad match without using any negative keywords associated with the campaign. It's quite often better to use specific or phrase matching. And content match is generally quite bad, since that's where click fraud occurs the most. Don’t forget negative keywords. Those will reduce your costs by a huge margin and make some ’so-so’ keywords highly relevant.

Also, be VERY careful about broad match without using any negative keywords associated with the campaign. It’s quite often better to use specific or phrase matching.

And content match is generally quite bad, since that’s where click fraud occurs the most.

]]> By: Michiel Andreae http://www.youngentrepreneur.com/blog/2009/06/how-to-make-pay-per-click-marketing-a-success/comment-page-1/#comment-156035 Michiel Andreae Thu, 18 Jun 2009 21:59:02 +0000 http://www.youngentrepreneur.com/blog/?p=1279#comment-156035 A tip I could add to the creation of your add: Try using the line {Keyword: } in one of the ad lines. The should be replaced by one of your most essential keywords. If people use the word which now says it will turn up bold, meaning that it will catch more attention. Example: If you sell cars in various colours then your phrase in the Google Adwords Ad would be: Buy Your {keyword:car} here! In this case the keyword could be green, blue, yellow, etc. A tip I could add to the creation of your add:
Try using the line {Keyword: } in one of the ad lines.
The should be replaced by one of your most essential keywords.
If people use the word which now says it will turn up bold, meaning that it will catch more attention.

Example:
If you sell cars in various colours then your phrase in the Google Adwords Ad would be: Buy Your {keyword:car} here! In this case the keyword could be green, blue, yellow, etc.

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