
It’s time for another SEO Advice post! Last week, I offered free SEO advice to PUA Lingo. I’m going to continue my SEO Advice series today by helping out another YoungEntrepreneur.com blog readers, Arik J. Flanders from I Slept Through Class.
Arik J. Flanders - http://www.isleptthroughclass.com/
Hi Evan,
In reference to your SEO Advice blog post, I wanted to submit my site (www.isleptthroughclass.com) to be considered in your featured article. The website is rooted around a college based niche that creates a platform for students to share classroom information in a socialized environment. The site has shown continual growth at more than 900 colleges and universities around the country. We have used a variety of techniques to help boost our SEO including, posting on blog/forums, being featured in many different online school newspapers, submitting all of our press releases and media publications to digg, delicious, stumbleupon, etc. We have also purchased key words through the major search engines and have split tested the ones with the highest conversions. We use many social bookmarking sites, post our viral videos on many of the major shared networks, utilize twitter, facebook, myspace and friendfeed. However, with all of these efforts combined the major search engines are still only our third highest traffic generator.
Therefore, we would really like to hear your opinions, thoughts and advice on how we can better use our resources to help boost our SEO traffic.
Thank you kindly for any and all of your time,
Arik J. Flanders
College Marketing Consultant
www.isleptthroughclass.com
My Recommendations
1) Get Some Content
Search engines send visitors to content so you need to make sure you have enough of it on your site. Aside from the blog and a few points in the Answer Board you don’t really have any content that Google can see because you have to have an account to log in. You should write articles on your important keywords like “college class notes” with at least 300-500 words. If you give the search engines the content they are looking for they will reward you with traffic!
2) Target Your Keywords
The title tag of your home page is I Slept Through Class:: college class notes. Take out the I Slept Through Class and put in more relevant keywords. You’re going to rank for I Slept Through Class because it’s your domain name. You want to start ranking for the other keywords that people who haven’t heard of you yet will be searching for. Once you’ve identified the top keywords, put them in your title tags as well as in the content across your site.
3) Be Careful About Link Buying
Watch out with the link buying strategy. It can help give you a short term Page Rank boost but if you do too much of it Google can penalize or even ban your site. The better strategy would be to create valuable content that people will want to link to instead of having to buy the links. Maybe you could release some of your notes for free or put a top 20 list together of the most slept through classes. Think of creative ways to build useful and valuable content and you’ll have all the links you need.
Good luck Arik!
Readers, what do you think about Arik’s website?
To learn more about how to get SEO tips for your website please read my post: Need SEO Advice? Submit Your Site!
Evan Carmichael

Over the past two days week I’ve been in a seemingly endless number of meetings as I’m preparing a few new exciting opportunities for my business. It’s been fun riding the Vespa all over town but I haven’t been in the office very much.
Last year I did a profile on advice from the world’s richest man (
In this edition of Entrepreneur University we turn to Howard Shore from
It’s time for another YoungEntrepreneur.com poll!
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“I’m passionate about helping people become better marketers. I’m a marketing strategist, author and my background includes both consumer and hi-tech products and services. I’m a mom of two and love helping businesses to make smarter, more effective marketing decisions. My new book, Market This!: An Effective 90-Day Marketing tool is designed for entrepreneurs and small business owners and is now available on Amazon and BarnesandNoble.com.”
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