Cool website, Best of luck

1) The link colors(pink/red) against the brown background need changing, simply too hard to read.

2) At the bottom of the page there is limited if any navigation – when people read down to the bottom, they get there and there are few if any calls to action or navigation. Readers don’t want to have to scroll the the way up to hit another link.

3) The menus at the top are displaying poorly in FireFox…you need to fix this. The white text over the cells below is lost and almost invisible. When I click on DESIGN, the drop down menu hides behind the brown area where you offer stickers.

4) You keyword list is huge and may be ignored by Google. The description META tag is poor and needs to better describe what you provide, not the press you are getting. Try changing that and see if it makes a difference.

5) Your website doctype is set to XHTML 1.0 Transitional but does not validate (251 errors, 142 warnings). This may cause you problems and you would want to work on this. Many sites that I have developed that validate seem to get much better listings. I have worked with 3 search engines in the US (I have an office in Berkeley,CA) and this is an issue.

6) On the FREE Offer for Stickers, you should have some graphic example of stickers to entice people. When I click on the FREE stickers link, I get the contact us page and then further down the page, I get the form. It’s not friendly and I think you would want to include a separate page for the sticker offer. Also, usability experts will recommend that you collect the email address on the homepage and then later email them with followup information. Many people are hesitant to fill in forms as long as yours.

7) The worst place to put a SUBSCRIBE link is at the bottom left corner. Jakob Neilsen has some great research to support this at http://www.useit.com. Move it closer to the top and give people a reason to subscribe. Always think features and benefits to subscribing. People want to know whats in it for me.

In the center section of the page, you need to consider adding a few intro paragraphs about what you offer. This would also be VERY favorable to Google as it loves to see great keywords in these first few paragraphs.

9) Contest Link – when you go to the page CONTEST, you are greeted with …CONTEST OVER. Thats pretty negative and sends a weird subliminal message. You would be better with..”Our contest just ended and Jake Smith won the awesome snowboard from Burton!!”. The current text doesn’t get anyone excited and even if you had info about the kinds of contests you offer, that would help. When is the next contest? What about adding pictures of the prizes you can win? The excitement factor just isn’t there.

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Overall I think your website isn’t too bad but there is lots of room for improvement and you should look at some of the custom Word Press plugins that would allow you to modify the layout a bit. Look into Post List Plugin

My 2 bits.

Gordon

ps. I don’t mean to sound too critical. I have worked with dozens of large companies and provided advice that helps sites succeed. many sites like this one have HUGE potential with minor changes.