It’s time for another SEO Advice post! Last week, I offered free SEO advice to Tivoli Couture. I’m going to continue my SEO Advice series today by helping out another YoungEntrepreneur.com blog reader Ben Leeke from Capability Events.
Ben Leeke – www.capabilityevents.co.uk
Hi Evan,
My company organises parties and events. My team are passionate party professionals and we strive to produce the best parties for our clients. Everybody loves a great party. We try to bring this across in our website but are only getting low page ranks and our blog seems to be pointless. We have almost given up on it as a traffic generating tool.
Can you look over www.capabilityevents.co.uk and see what we could do to get more than our 200 visits a day.
Yours,
Ben Leeke
My Recommendations
1) Don’t Give Up!!!
SEO takes time and doesn’t happen overnight. Try to set aside some time every week or, even better, every day to build your SEO efforts. Consistent work will pay off. Whether it’s writing a new article, building new links, or further optimizing your content, remember that slow and steady will always beat a fast startup with no follow through.
2) Use Better Keywords
Right now the keywords in your title tag are: “Capability Events, Private party and Corporate Event Organisers, Event Management, Party Organisation, Event Planning, Mobile Bars, Cocktail Bars”. You already rank #1 for Capability Events so you can take that one out (it’s in your domain name). The other keywords are far too broad fo you to rank in a competitive industry. Event Management, for example, is too general. If you want to rank you should consider using a more targeted version of it by adding another word or even two to the equation.
3) Get More Links
Your Page Rank is currently “unranked”. No matter how much on site optimization you do, it will be vitually impossible to rank for competitive keywords unless you build up some links to your site. This blog post is a good start! See if you can get your partners to put a link to you, submit your site to relevant directories, publish articles for different websites, and build those links to your site!
Good luck Ben!
Readers, what do you think about Capability Events?
To learn more about how to get SEO tips for your website please read my post: Need SEO Advice? Submit Your Site!
I truly understand this whole “get more links” thing. Over the past few month I began leaving comments on every blog I follow (I follow quite a few blogs with various focuses). Most blogs ask for the “website,” or alternatively the “URL” or “URI.” I would put my website URL in this field without thinking much about it.
This unintentionally raised my page rank tremendously. I noticed the difference within days. Now I make an effort to leave comments on any post I can. Not just filler-comments though. Comments with meaning a content. It really helps more than you will expect.
Suggestion number three noted. When there are no links coming to your site, then might as well add up some links by being pro-active about it. One way is thru commenting on various blogs. Labor-intensive yes, but this will bring results to the website in the long run.
Nice stuff! I like the post. To add all I can say is that For a good blog all you need to do is write great content on a blog for it to get readers and introduced the idea of ’seeding’ content rather than ‘forcing’ it upon readers.
The most important thing to understand about SEO is that building links to a site is extremely important for ranking highly in search engines. The number of links pointing to a site (the link popularity of a site) and the quality of those links (the anchor text used, the page and site the link is on) impact directly on how a site ranks in the search engines.
I got to say that Using modern recording equipment and software gives great flexibility in the recording, mixing and mastering states for editing, level balancing, compressing and limiting. It also gives the option of adding effects such as reverberation, equalisation, flanging and many many more. You can give your corporate presentations and website a dynamic edge with studio-quality audio and voice overs.