It’s time for another SEO Advice post! Last week, I offered free SEO advice to Capability Events. I’m going to continue my SEO Advice series today by helping out another YoungEntrepreneur.com blog reader Paula from CADrite.
Paula – www.CADrite.net
Dear Evan.
We have started a CAD services venture and I would really appreciate your comments and suggestions about our site:
http://www.cadrite.net
thanks
Paula
My Recommendations
1) Build More Links
At first glance you’ve optimized your title tags, put text on the homepage, and have relevant content. But your page currently has no Page Rank. If it’s a brand new site then you’re likely in the Google Sandbox and will have to wait a few months before you start getting ranked. The fastest way out of the Sandbox and into Google’s main index is to build links. This blog post is a good start! Get involved in the CAD community, post on related blogs, create content on your site that is link-worthy and submit your site to relevant directories to begin the link building process. Once you get links and Page Rank you’ll have an easier time ranking for your keywords.
2) Change Up Your Title Tags
Your title tag on your homepage reads:
When I browse to your Services page guess what the title tag contains? The exact same keywords as your home page! Your title tag is a critical SEO component and you want to make sure that it is different on every page on your site to give each page the ability to rank separately.
3) Add More Content
The only page with any significant amount of text is your Services page. I would encourage you to instead of putting all of your services on one page, separate them so that they each have their own page. Write 300-500 words of content on each page, have relevant title tags, and a relevant url for each. For example, your CAD Data Translation service should be on its own page with 300-500 words of targeted text which will help you rank in Google for “CAD Data Translation”. Rinse and repeat for all your other services.
Good luck Paula!
Readers, what do you think about CADrite?
To learn more about how to get SEO tips for your website please read my post: Need SEO Advice? Submit Your Site!
Nice tips. A lot of people tend to overlook the importance of title tags.
Thanks for the info. I have published similar articles. I am referencing your site in my blog. keep up the good work.
Jonathan
Nice list. Building links is really important for search engine optimization.
Yup… just like me. I’m in sandbox too.
I feel like a lot of people overlook the role of outside links in SEO. The google formula counts outside links pointing to your site in their algorithm for rankings. Even more so if they come from one of the big publications like NYTimes or WSJ that Google scours. An alternative or supplement to SEO efforts is to use a pay-per-placement PR service like Publicity Guaranteed, which is cost-effective PR at the same time as great for your SEO efforts. Just another idea!
I would also examine the text that you use to link from page to page. For example making a link on the word services in “learn more on our services page” isn’t helping you much. Google gives weight to the words within links.
As Evan has advised, you can put each of your services on a robust page and then use meaningful link text. For example, you could link with “Learn more about our CAD translation service” and place the link on the words CAD translation service. Now Google will have a good idea about what your deeper page is about.
Getting inbound links is very important, but using good link text to connect your pages (internal linking) also helps a lot.