It’s time for another SEO Advice post! Last week, I offered free SEO advice to Teach and Still Grow Rich . I’m going to continue my SEO Advice series today by helping out another YoungEntrepreneur.com blog reader Mus, from VUW’s School of Information Management.
Mus (Mustaqeem) Mohd. Adam – http://international.sim.vuw.ac.nz/
This is the URL: http://international.sim.vuw.ac.nz/
Please provide SEO advice for URL above. Thank you.
Mus
My Recommendations
1) Choose Your Keywords
Looking at the page, I have no idea what keywords you’re trying to target. Is it Information Management? Is it Victoria University? It doesn’t seem like you have targeted a specific set of keywords that you want your website to rank #1 in Google for. If you’re trying to attract students to find your school, think about what keywords they would be typing into a search engine for you to show up? Pick your top keyword choices and start the optimization process!
2) Use Your Title Tags
Your title tag on the homepage reads “About SIM”. The title tag is one of the most important components of SEO for a webpage because you only have so many characters (keep it under 100) to describe what’s on the page so Google gives more weight to what you put in the title tag. It’s also a great case where SEO doesn’t interfere with design because most people don’t look up at your page title (unless you’re in the SEO industry). Once you’ve figured out your keywords, put them in the title tag and use them throughout your content as well – a good rule of thumb is once every second paragraph.
3) Good Page Rank
The good news is your Page Rank is a 5 out of 10 which is pretty good. This means that you have a respectable website in Google’s eyes and you have other authority web pages linking to you. A higher Page Rank gives you a better chance of showing up in the search engines for your keywords if you optimize for those keywords properly (see point #2). Of course it’s all relative. If you competition (other schools) are all Page Rank 5’s or above then you’ll have to work on building more quality links to your site to give your Page Rank a boost.
Good luck Mus!
Readers, what do you think about VUW’s School of Information Management?
To learn more about how to get SEO tips for your website please read my post: Need SEO Advice? Submit Your Site!
Great ideas, title tags is great for SEO lot of people don’t utilize though.
Nice looking website VUW’s School of Information Management. This site also needs a meta description that accurately describes the school and what they are offering in a couple of sentences. This is important because once the site is optimized and showing up in the search results for your keywords, the meta description is what people will see under the page title in the actual SERPs (search engine results pages) Although not as important )since Google doesn’t care about them) but some smaller search engines do is meta keywords. Meta keywords will generally be the same as the keywords that you optimize the site for however if you use these make sure you only use keywords that are actually represented on the page so you don’t get flagged for spamming by the search engines. I hope that helps.