It’s time for another SEO Advice post! Last week, I offered free SEO advice to Technogumption. I’m going to continue my SEO Advice series today by helping out another YoungEntrepreneur.com blog reader, Michelle A Davis from All You Need Business Services.
All You Need Business Services – www.yourbusinessservices.com
Hello Evan,
I am not sure if you are still giving this advice for SEO, but I am in need of help! I just don’t have the funds to pay someone to assist me but know that if my website was up to the correct standards I could bring in money effectively through my site. Hopefully you are still giving advice!
Best Regards,
Michelle A. Davis
My Recommendations
1) Pick a different primary keyword
Virtual Assistant seems to be the primary keyword that you are targeting as you’ve listed it multiple times on your homepage and bolded it. You’ve done a great job in writing relevant content and not just keyword stuffing but virtual assistant is just too competitive a keyword for you to rank with. Using Google’s Keyword Tool you can see how competitive certain terms are. Virtual Assistant is maxed out on competitiveness so you might want to consider a less competitive key phrase such as online secretary, online administrative assistant, or virtual business assistant. They don’t get as many searches but you stand a much better chance of ranking for those keywords.
2) SEO consistency, 300 words
Each page you create should be consistent in the keyword you are trying to rank for. As an example, you use Virtual Assistant multiple times in the text on the home page but you don’t have it in your title tag or have an H1 tag with it. You should also make sure that each page has 300 words of text on it or more. It’s harder to rank in Google if you don’t have enough text on your pages.
3) SpyFu recommendations
A SpyFu analysis revealed that the top competitors for the key phrase “Virtual assistant” include the International Virtual Assistants Association, Wikipedia, Entrepreneur.com, Monster.com, and vadirectory.net. These are all big players that will be difficult to surpass, especially since your site only has a Page Rank of 3. Regardless of which keywords you end up choosing you should also get more links to your site to get that Page Rank higher and increase your chances of rankings.
Good luck Michelle!
Readers, what do you think about yourbusinessservices.com?
I think there’s no question at this point that in order to remain a competitive Web presence, particularly in the tech field, you have to be mindful of keywords. Even 10 years ago, I think simply having a Web site gave you an advantage over many other businesses … but now everyone has one, so the stakes have been raised. I work with small business computer consultants, and I know that a lot of them mistake a well-written, well-designed Web site for a fancy one. I always stress that easy-to-understand, effective content is 10 times more important than flashy design and cutting-edge technology. Flashy Web sites, particularly in the small business realm where potential clients are going to be largely non-technical (with no formal IT departments), can just be confusing and you can end up losing business. Thanks for this helpful advice about how to make SEO work more efficiently!
Hello Michelle,
I just tried to sign up for your newsletter & got an error message. (below) Make sure that you get that fixed. Send everyone in your data base a coupon for a few hours of work for free or something like that. Once they give you a try & see your professionalism, outstanding work & how easy it is to work with you, you will no doubt add some new customers. I use an e-mail tool called Constant Contact which I like a lot. You do not have to invest any money though to send everyone an e-mail. Just be sure you put everyone’s address in Bcc:. Better yet take some time or have one of your virtual assistants copy & paste the email addresses & your message but also quickly type in there first name to personalize the message. You will get a higher response by doing that.
Good luck!!!
Mason
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