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	<title>Comments on: Marketing 101 for Entrepreneurs &#8211; Entrepreneur University</title>
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		<title>By: Small Business Computer Consulting Blog</title>
		<link>http://www.youngentrepreneur.com/blog/2008/07/marketing-101-for-entrepreneurs-entrepreneur-university/comment-page-1/#comment-83066</link>
		<dc:creator>Small Business Computer Consulting Blog</dc:creator>
		<pubDate>Wed, 09 Jul 2008 01:22:23 +0000</pubDate>
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		<description>This is a really great collection of information.  Thanks!  Selling the benefits of your services to customers and clients is definitely essential to getting them on board to knowing, liking and trusting you and forging long-term relationships that are going to sustain your business far into the future.  Explaining the benefits you offer from your clients’ perspective of course means really understanding how to solve their unique problems.  I work with small business computer consultants, and I know how important establishing credibility is in this business and really in any professional services business.  You need to be able to command the high rates you deserve … and find clients that understand how valuable you are so they will be ready and willing to pay you!</description>
		<content:encoded><![CDATA[<p>This is a really great collection of information.  Thanks!  Selling the benefits of your services to customers and clients is definitely essential to getting them on board to knowing, liking and trusting you and forging long-term relationships that are going to sustain your business far into the future.  Explaining the benefits you offer from your clients’ perspective of course means really understanding how to solve their unique problems.  I work with small business computer consultants, and I know how important establishing credibility is in this business and really in any professional services business.  You need to be able to command the high rates you deserve … and find clients that understand how valuable you are so they will be ready and willing to pay you!</p>
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