Because of the popularity of last week’s post about my favorite presenter from SES Toronto 2008, Ken Jurina from Epiar, I wanted to take some time today to take some time today to showcase four more of Ken’s favorite SEM tools:
GoLexa – www.golexa.com
Pros:
•tools work right within your browser
•able to access a variety of SEO tools all in one location
Critiques:
•busy interface
•not intuitive as to what a particular button/tool does
•possible error when reaching daily API limit
Cool:
•dashboard of buttons to easily query other SEO tools
•some fields are pre-populated for ease of use
Cost:
•FREE
I4Market – www.i4market.com/tools/backlinks.html
Pros:
• simple to use interface
• displays the text in and surrounding the link
• other SEO tools available beyond backlinks one
Critiques:
• none that we can think of
Cool:
• displays the Page Rank of a site and URL of backlinks
Cost:
•FREE
GSiteCrawler – gsitecrawler.com
Pros:
• crawl simulation provides detailed spidey-vision
• view canonical and duplicate content issues, aborted URLs, page file sizes and more
• automatic XML sitemap creation
Critiques:
• large sites may take a few hours and need to be run overnight
• crawlers will get stuck in a loop on sites with dynamic URLs
Cool:
• one-stop audit shop
• exports multiple reports
Cost:
•FREE
Sidenote: I am also a big fan of GSiteCrawler and have posted about it a number of times in this blog.
Epiar® MarketView™
Pros:
• datamine & analyze 100,000’s phrases from multiple data sources
• huge time saver for identifing/categorizing organic/PPC phrases
Critiques:
• not online, not free, 6th rev. beta development
Cool:
• generates Negative PPC lists for Google, 10,000 phrases/terms long
• phrases can be sorted, analyzed, and tagged by:
– general relevance, target phrase, industry, geography etc.
• generates site plans & detailed optimization guides:
– site architecture, keyword insertion for coding and content on page by page basis for use by site: designer, developer and copywriter
