Well I’m off to Day 2 of Search Engine Strategies 2008. Here is what I have planned to attend today:

10:30am-11:45am – Search User Behavior

How do searchers interact with search engines? New research is constantly revealing how searchers act. This session explores the latest studies and findings to provide tips and tactics for search marketers to consider.

12:45pm-2:00pm – SEM Toolkit: Marketers Share

Competitive intelligence, keyword research, customer profiling, exotic analytics, and visual mouse tracking are just some of the tricks of the trade of search marketers. Guerrilla marketers on the panel show you the favorite tools in their kits. Many are low cost or free.

2:30pm-3:45pm – Web 2.0 & Search Engines

An overused and amorphous term, “Web 2.0″ nonetheless encompasses an evolutionary shift from the typical web user experience of a decade ago. Some aspects of the “new” web environment are great for improving your search traffic. Other developments may lead you to make serious SEO errors. Among other things, Web 2.0 is about new user interface designs that speed up user actions with techniques such as AJAX (Asynchronous Javascript and XML), which allow users to perform operations nimbly without loading a new HTML page. This session will cover AJAX, CSS, user-generated content, and other new trends in web design and user experiences that may require a re-think of your SEO strategy.

4:00pm-5:15pm – Site Clinic

This interactive session takes volunteers from the audience and examines their websites live to provide general feedback about improving them to gain more traffic from search engines.

As usual I’ll report my findings after the day is through!