This morning I’m off to SES Toronto and I’ve selected the following workshops for my agenda (thank you Kevin for the feedback):

11:00am-12:15pm – Search Around the World: U.K., Europe, Asia Pacific, & Latin America
Eastern and Western companies are rushing to get a piece of the action internationally, but does anyone really understand the marketplace? In this session, attendees will learn how to separate hype from actionable activity. Leading experts with “feet on the street” in the U.K., Europe, Asian Pacific, and Latin America discuss the marketplace and the impact it’s having on the world.

1:15pm-2:15pm – Orion Panel: Measuring Success in a 2.0 World
A successful search analytics strategy is key to maximizing ROI. Traffic is nice, but what happens after the click? What’s the dollar value of a lead? What about the dollar value of a social media relationship, or a discussion? Are analytics tools accurate? This panel of thought leaders in the field of analytics will discuss bounce rates, improving conversion, spotting trends, and generally elevating your SEO/PPC analysis to a whole new level.

2:30pm-3:45pm – State of Search Marketing in Canada
Which search engines are leaders in Canada, and what are they up to? What regional differences in search engine usage do we see within Canada? What vertical areas of search are growing? Representatives from major ratings and traffic analysis services share stats and info. Search engine representatives also comment on trends. Finally, panelists look to the big picture to assess the growing strength of digital marketing in Canada and where search fits in.

4:15pm-5:30pm – Beyond Linkbait: Getting Authoritative Online Mentions
Link building is crucial, but linkbait tactics that worked this year may not be as effective next year. This session focuses on the underlying quality as well as ingenuity needed to get other websites to link to you early and often. It will also explain how you should approach journalists, bloggers, and other authoritative sources to enhance your company’s online reputation — whether or not you get links.

I’ll report back later on in the day to share some of the things that I’ve learned from the conference!