Next week is the start of Search Engine Strategies Toronto and I will be reporting from the expo on Tuesday and Wednesday. Fortunately for me I live in Toronto so my travel time consists of hopping on my Vespa and driving to the conference center.

I’ve never been to a SES conference so I’m excited to see what the excitement is all about. There are three tracks that attendees have the option of attending (at any point in time there are three seminars going on at once so you have to pick which track you want to go on). The three tracks are: Get Me Up to Speed, Practical & Actionable, and Advanced. Judging from the seminar information my inclination is to focus on the Advanced track but I will list the different seminars below. As I will be reporting from the event, if there is a particular seminar that you would like more information on please let me know and I might attend it for you.

Track: Get Me Up to Speed

• Introduction to Search Engine Marketing
• State of Search Marketing in Canada
• Site Clinic
• Search Advertising: PPC 101
• Keyword Research: Purpose, Tools and Tactics
• Link Building: The Basics & Beyond
• SEO Don’ts, Myths & Scams

Track: Practical & Actionable

• Search Around the World: UK, Europe, Asia Pacific & Latin America
• Getting Found in Maps & Local Search
• Beyond Linkbait: Getting Authoritative Online Mentions
• What’s Different About B2B? Tailored Strategies
• SEM Toolkit: Marketers Share
• Accessibility, Usability & SEO
• Site Clinic

Track: Advanced

• Universal & Blended Search
• Paid Search: Advanced Issues in PPC
• Twitter: Ultimate Time Waster, or Great Tool?
• User Search Behavior
• Social Media Success
• Web 2.0 & Search Engines
• Giving Credit Where It’s Due: Which Campaign Sold What?

Which topics are you most interested in?

Of course, if you plan on attending, let me know as well!