The 8 Best Ways To Raise Capital – Entrepreneur Poll Results

After polling our Young Entrepreneur readers, here is our list of the top 8 ways that young entrepreneurs can raise capital for their businesses. I’ve also included a few of the comments that were left for some of the top points.

#1) Your Own Savings / Self Financing

I would say the best way to go about getting capital is to first start on your own. Whether you’re working or can get money from friends and family, you should try to get as much “in-house” as you possibly can. While being an entrepreneur is about the unknown and uncertainty, the more planning and prepared you are for future situations the less you put yourself at risk. That includes VCs/Angels who may want more equity or stake in your company than you. The more you are able to control throughout, the better.

I have found that most people however how sweet they are to you may not be willing to invest in you unless they can see some success. So my method is to try earning a little then go to my friends with hard numbers. As you grow then start including others and even a bank. But a track record is mandatory in my case.

In my opinion, the best way to get your own cash for your own business is to make it yourself. It’s always good to have definite cash flow coming in before you start something as risky as a new business.

In my opinion, I believe that for starters, you would have to raise your own capital before you can even ask some from friends and families. It’s not easy but hey, one has to start from somewhere.

No one bets on newbie. You need to prove yourself first before someone bet on you. So best way is use your savings and if you are really confident take the loan.

In my personal opinion, the best way to raise money is: From the start, don’t take money from your friends. Eventually, one week sooner, one week later, your friendship will be threatened by the burrowing money issue. That’s why internet is so useful in starting marketing plans as a source of collecting money. A strange is far more helpful, than a friend, when it comes to talk about money. There’s a Portuguese saying that says: “If you want to loose a friend… ask him for money”.

My preferred method is to start a self-financing business. If you can find a business with no major need for inventory or equipment, and withdraw no more than 10 to 25 per cent of the early profits, you’ll have 75 to 90% of cash flow available to pay current expenses and to finance growth. If you already have a job of business that meets your family’s needs, than let the business finance its own growth. I started on a shoestring nearly 24 years ago, working strictly after hours for the first 3 years. By then, I had established myself with a small base of clients, so that in shifting to full-time self-employed I had additional time to find new customers through networking and referrals from satisfied clients. Even while I was only working part-time, the business generated enough cash flow to pay the monthly expenses for my business vehicle, advertising, dues for membership in the local Chamber of Commerce, and a little extra here and there. Once I expanded to full-time, I had the experience and demonstrated cash flow, that borrowing from banks and getting credit cards issued to the business was no problem. One big stumbling block for some people is having the discipline to not start living off the profits until the business is self-sustaining. Many entrepreneurs have the mindset that they have to show off their success by spending money. Any little hiccup in the cash flow, a few slow months, or unexpected expense, and all the business can fail due to being under-capitalized. Quite similar to individuals who win a jackpot and start spending money and acquiring debt beyond what the prize can cover. Self-financing the business from the profits was a sure thing for me, and meant I wasn’t paying high interest rates to borrow, so the profits actually went further. And future lenders will appreciate the demonstrated financial discipline.

#2) Friends & Family

If you can convince family or friends to invest then that seems like the best way at least at the very beginning.

Unless you’re a proven winner and have had measurable success in the past than the seed capital is coming from FFF (family friends fools). Most investors want to see that you have a vested interest in any project seeking funding.

#3) Angels & Venture Capitalists

If you’re serious and looking to scale go the VC/Angel route.

If you meet the requirements of a VC or angel and are in the right sector, with the upside they’re looking for then consider yourself one of the fortunate ones. Be aware however, that VC is a very expensive proposition and you will be giving up a large percentage of your company. In most instances, you will be giving up control with your first round. If not, you will in follow up rounds. If you have a true winner on your hands it might be worth it. The advantage is that once you’ve been through a liquidity event you can become a serial entrepreneur and access to VC money for your next project is almost assured. Angels (organized ones) essentially have the same criteria as a VC although they invest at a slightly earlier stage.

#4) Licensing

Another important point that people often overlook is licensing your idea to someone else – if appropriate. This saves you having to raise significant startup capital yourself and is virtually risk free. It’s easier said then done though as often getting large corporates to even make time to hear about your idea isn’t easy. People are doing it though….

#5) Reverse Mergers

Reverse mergers in the last couple of years have become a viable means to raise capital. Especially if you have a good IR firm that can get you volume. Once you have volume, you have access to the hedge fund money. Some people will disagree, but when it comes to PIPES the hedge funds really don’t care about fundamentals, just liquidity. Of course doing a PIPE isn’t without its downside either. I’ve had investors tell me that discounting the stock is telling them I don’t believe its worth what it’s trading for; I disagree. The tradeoff for the money up front and the investor taking the short term liquidity risk is a discount. Structured properly (i.e. fixed conversion price) you receive the money you need for product development, sales, etc. and still maintain control.

#6) Private Placement

Another viable option is doing a “traditional” private placement. That is, meeting one of the SECs registration exemptions and selling stock to accredited investors. If the stock is trading, you simply discount the stock to make up for the holding period. The SEC changed the rules regarding 144 stock shortening the holding period for non affiliated parties for six months. If the company is private you can still sell the stock to accredited investors. However, it’s a tough sell being that unless there is a liquidity event they end up holding worthless stock. Much like the VC and Angel investors they look for 10x + their initial investment. Their sweet spot seems to be 18-24 months. The upside to private placements is that you dictate the terms, how much the stock sells for, what percentage of the company you give up, etc. Yes, it is a very, very difficult sell. However, investors that buy in the private placement arena are wealthy individuals who want to be part of the next big thing. They don’t care about percentages, control, etc. they just care about how much money they can make. In other words, they’re gamblers. You have to target your offering to the right group and each have daren’t reasons and amounts they invest. I hope there’s some decent information somewhere that will, at minimum, get people thinking. Most people not familiar with the various methods of raising capital seem to apply VC standards to all investments. If you are targeting a VC great, if not you need to structure your offering to meet the criteria of your investor.

#7) Credit Cards

#8) SBA

I hope you enjoyed our list and can refer to it as you try to raise capital and grow your business.

Stay tuned to the blog for our upcoming polls!

Comments:


14 Responses to “The 8 Best Ways To Raise Capital – Entrepreneur Poll Results”

  1. Edward says:

    I’m not sure if credit cards are the best idea – high interest rates…

  2. I agree with Edward, Credit cards do have high interest rates and also put liability on the owner and can ruin a credit score too. What about unsecured lines of credit? It is a great way to finance a company with no collateral and very little liability?

    http://www.randrfinance.com

  3. Those are some good Ideas for the most part, but yes, the Credit Card method is somewhat risky. Businesses and Entrepreneurs have more options for financing a business. Venture Capital is a tough road that few can manage for the long haul, so more creative techniques might be a better way to go. It would be better for most people to concentrate on how you can buy a business with investor money, with investors that are used to dealing with these situations, instead of using methods like “Credit Cards”, or “Family and Friends” money. Going that route will seperate you from the problems of borrowing from family, and put you in touch with methods that are more in the true spirit of Business And Entrepreneurship.

  4. Basil Peters says:

    Great article. As an angel investor, I regularly see companies that have only been funded by friends and family.

    In many cases, the investability of these companies has been seriously impaired by mistakes made during the Friends and Family financing. Often, the entrepreneurs have unintentionally been unfair to their friends and family by selling shares at unreasonably high valuations.

    To help entrepreneurs, and their friends and family, avoid the common pitfalls, I have been working on a series of posts in my blog on Best Practices for Entrepreneurs and Angel investors at http://www.AngelBlog.net/ An overview of the legal requirements of Friends and Family financings is also included. I hope this is helpful to your readers. Basil

  5. Jake says:

    I agree, Internet Marketing may be misleading hard working people, to trust just any product marketed. I am a publisher who often required publishing /copywriting software’s. Different offers of software that could do wonders for my business just ruined my business until i got Glyphius . I must say, right information on the internet can actually work out for many of us . Now I am a successful publisher who makes a good buck using Glyphius . Give that shot guys.

  6. Chelsea M says:

    I agree with all of those. With my company we do a lot of email marketing and a lot of ad placement so it is important to make sure those are bringing in money and creating some capital for my business. I invested some money in http://www.libertadpura.com/products/Glyphius2008/ which helped me to make sure my ads stack up to those that are super porfitable and bring me in that extra dough. If anyone is like me and do a lot of e-marketing and sales this is a great investment!

  7. BSBULLDOG says:

    Start up and seed capital are in your present paycheck that you dutifully send to the State and Feds.Start your business like you intend to be GM even if it is a hot dog stand. Define where your first sale exist. How to get there.Why is your idea so eathshaking? You can direct many relatives and strangers to Virgin web site to manage their risk LOANSto you, but that is a death march unless you have sales to offset the payments or a night job. Failure to pay is a future deal killer. It is best to select a target company that has distribution and sales boots on the ground who has a need for your product to boost their matureing product line. WHY? Because it is so much easier to gather capioital from serious investors to acquire an oerational company with a history, than attempt a venture play on a start up. Be that as it may, many students realize that the vey campus that they attend daily is the largest network and distribution center they can find , if their product can catch on . Talk about the first sales! It is not the product that is most important, it is the mature board of advisors that you gather that capital is interested in. You have little business acumen, so gatherit first.Banks are not interested in you unless you have two years strong sales under your belt, a solid staff and advisors and three methods of repayment, maybe, but don’t depend on them as yet. They will lend you 80% of capitalyour investors deposit in an offset acccount incase you forget to make the loan payments.Never forget them. It is a death to be revisted for a long time. You can create a non profit membership organization to gather many affinity members that pay you fees to be part of your chosen industry and target accredited members who could be your investor network. Nothing is free or easy. Get your elevator pitch about what you are attempting and your bio and an executive summary of no more than three pages prepared by those who know the vc and angel drills. You will have 30 seconds, then maybe three minutes to gain their interest. Practice, practice, practice, and do not indicate that your idea is going to caopture a big % of a market out of the box. What is your competition? You need to attack and BRAND your market. You nwant the students on campus to hi jack your BRAND as their very own for free networking sales. What is it that they realy want? Sell that! There is your seed capital and your marketing success. Do not quit the day job yet!

  8. BSBULLDOG says:

    Sorry I got so excited I forgot to spell check. So much for schooling!

  9. The only way you will be successful in raising capital beyond the “friends & family” round is to retain an attorney or other financial professional who has spent years developing relationships with accredited investors. You meet and discuss a summary of your business concept and then develop a business plan around his recommendations. Then he makes an introduction to his investors. Investors do not invest in deals that have not been referred to them by trusted advisors. Investors do not read business plans. That is what there advisors are for.

    I have invested millions of dollars in emerging growth companies and have assisted in raising millions more. Deals are done by people who know each other and trust their judgement.


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