Last week I offered free SEO advice for Radical Notion. I’m going to continue my SEO Advice series today by helping out another YoungEntrepreneur.com blog reader, Gail from Publiside.

Publiside – http://www.publiside.com

Hi Evan –

My site is www.publiside.com; would love to know how you think it may be better SEO’d.

Thanks,
gail

My Recommendations

1) Change your title tag

Right now your home page title tag is PUBLISIDE “Get yourself known.” You are going to rank for Publiside because it’s your domain name so take it out of your title tag. Get yourself known is also barely searched in Google’s index according to their keyword selection tool. You might rank on the first page for the term but if nobody is searching for it, who cares? “Personal public relations” and “Personal publicity” are more popular alternatives but are also more competitive. “Personal publicist”, on the other hand, is more popular than “Get yourself known” and is not very competitive to rank for. It’s a win-win because you can rank for the keyword and it will drive some traffic for you. If you are looking for more Milwaukee area clients you can add the more competitive keywords with Milwaukee in front of it to drive targeted traffic.

2) Dump the frames

Most of your content on the home page has been put in frames. The text is not being picked up by Google with the frames you are using so all the hard work that went into generating content is going to waste. Move the text into html code such as tables. You can get a similar effect and Google can recognize the text. Try to have at least 300 words of Google-recognized content on each page.

3) Get more articles

You have a section called SIDEbar (articles) which is a fantastic idea but there is only one article listed. Again, Google ranks websites first based on content so you need to have substantial content to drive traffic. Why not put up each press release that you write for your clients? How about sharing some of the articles that they have appeared in? In what other ways can you build out your articles section?

4) Non SEO Advice – Logo, contact info

People generally expect to be able to get back to the homepage of a website from inside pages. This is usually done by clicking somewhere on the top like the logo that you have prominently displayed. It’s simple enough to make that picture into a link and it will improve your site usability. Also, if your goal is to have people contact you, you need to have your contact information on every page. Right now you only show “Leader in Sports, Fitness and Author / Publishing Publicity Nationwide” at the bottom of each page. There is also no visible link on the inside pages on how to contact you such as in the sidebar. Why not include a phone number on each page or an email address where people can reach you?

Good luck Gail! I hope the advice helps!

Readers, what do you think about Publiside?

To learn more about how to get SEO tips for your website please read my post: Need SEO Advice? Submit Your Site!