6 Ways To Improve Your Email
For this edition of Entrepreneur University I turned to strategic planning consultant Glenn Ebersole. Glenn runs The Renaissance Group, a multi-disciplinary and strategic thinking consultancy firm. They offer a unique approach to a wide range of strategic planning, management, marketing, public relations, and communications assignments through our team of independent professionals.
Glenn offers his advice for how to improve your use of email:
“The number of business emails we send and receive continues to grow at an amazing pace. And from my personal experience, more and more of my clients that prefer email communications as a preferred communications mode.
Email can be a very effective and efficient means of communicating. However, how many of the emails we send and receive can we honestly say are effective and efficient? And what can we do to improve our email communication?
Looking at those questions, Your Strategic Thinking Business Coach developed a short list of six (6) strategic steps to take to improve your email communications.
Strategic Step #1: Write a title for your email as if it were a “headline” in a newspaper or a strategic marketing communication. The email title must grab the recipient’s attention and should describe the content and a benefit to make the email recipient curious enough to open your email.
Strategic Step #2: Use an email address that is recognizable to the recipient so your email will be opened and not automatically deleted or deleted quickly by the recipient.
Strategic Step #3: The opening sentence of your email must also grab the attention of the email recipient so they will read on.
Strategic Step #4: Be very clear in the first paragraph about what you are offering, providing, inquiring about, etc. and why there is value for the recipient to respond to you or to take some requested action.
Strategic Step #5: Include a call to action for the reader that specifically tells the reader what you want the reader to do next.
Strategic Step #6: Make it very simple and convenient for the recipient of your email to respond.”
How do you use your email?
Evan CarmichaelYoungEntrepreneur.com Blog Manager
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1 Comment so far
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Two suggestions:
1. Include your complete signature mentioning your position in company and contact details. The reader should know with whom is he conversing.
2. Use judicious use of formatting. Though colors looks unprofessional, making a few important words italic or bold really helps grasp attention. The reader will appreciate your efforts in composing the mail.