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Color Your Call To Action

Ann Smarty, author of SEO Smarty, wrote an interesting post about the colors you use in your call to action on your website.

According to Ann, here are how the colors match up:

Red:

  • Increases your heart rate by activating your pituitary gland
  • Where to use: a classic call to action color
  • Drawbacks: might be associated with debt and danger

Yellow:

  • The first color a person sees
  • Where to use: draw attention to your call-to-action

Orange:

  • Combination of aggressive red and cheerful yellow
  • Where to use: perfect call-to-action

Blue:

  • Drawbacks: may make your visitor reconsider the action

Green:

  • The easiest for the eyes
  • Where to use: good for testimonials, founder’s story, etc

White:

  • Gives other colors prominence
  • Where to use: make your call-to-action stand out

Have you experimented with color for your call to action on your websites? I would love to hear your experiences!


6 Comments

  1. Janet Butler says:

    Hey, this is great! I’m going to plug the different colors into Brausch’s MuVar and see what happens.

  2. sarah says:

    I think this is a great way to incorporate the color wheel into marketing! I have been relying on the use of Muvar to help me ensure I have the right variables in place to make a sale and so far that has worked great. I will be working in these colors on my blog. Thank you!

  3. Wayne Hall says:

    Hey Janet & Sarah,
    Let us know how the color tests go with MuVar. This is very interesting stuff for sure.

  4. Erica DeWolf says:

    Great post! I’m a great believer in the color theory, and this is a great illustration of how to use color to gain your desired effect! Thanks!

  5. WAHM Tara says:

    I have always believed in color theories. In my own advertising efforts I have noticed red and yellow pop out the best for call to actions.

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