Ann Smarty, author of SEO Smarty, wrote an interesting post about the colors you use in your call to action on your website.

According to Ann, here are how the colors match up:

Red:

• Increases your heart rate by activating your pituitary gland
• Where to use: a classic call to action color
• Drawbacks: might be associated with debt and danger

Yellow:

• The first color a person sees
• Where to use: draw attention to your call-to-action

Orange:

• Combination of aggressive red and cheerful yellow
• Where to use: perfect call-to-action

Blue:

• Drawbacks: may make your visitor reconsider the action

Green:

• The easiest for the eyes
• Where to use: good for testimonials, founder’s story, etc

White:

• Gives other colors prominence
• Where to use: make your call-to-action stand out

Have you experimented with color for your call to action on your websites? I would love to hear your experiences!

Evan Carmichael
YoungEntrepreneur.com Blog Manager

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