Following up on yesterday’s post, here are my suggestions for Taz on what he can do to get his website, http://www.beardcareproducts.com, ranked once again in Google:

1) Make sure you have not been sandboxed

It was a great idea to sign up for the Webmaster tools to make sure nothing was wrong with the site. Also, a site:www.beardcareproducts.com query reveals that Taz’s pages are not in the supplemental index - another good sign. Keep doing the above board SEO techniques to avoid being penalized.

2) Target your keywords

The good news for Taz is that the keywords he was looking at are not very competitive. Beard Lotion, for example, is not mentioned as a keyword phrase in the title of any of the results that show up in the top 10 for the search term. The top 3 results also carry PageRanks of 3, 0, and 2 respectively so it will not take much to knock them off. Build a page on Beard Lotion, use it in your title tag, write an article that is relevant to the topic of Beard Lotion and you will start rising up.

3) Get relevant links
It is no secret that Google’s search engine is based on the number and quality of the links you have pointing to your site. Taz should focus on building relationships with relevant websites and blogs and get them to link to his page. Right now a link:www.beardcareproducts.com search in Google reveals that there are no recognized links pointing to his site yet.

4) Have a strong internal link structure

If you want Google to rank your site they have to find it. Make sure that all of your keyword pages are linked from the homepage so that it gets spidered quickly and your PageRank (when it comes) will pass directly to those inside pages.

5) Add more text to the product pages

This can always be a challenge for e-commerce websites but Google loves content. A good rule of thumb is to aim for at least 300 descriptive words on the page. Make it relevant to the products and have the important keywords mentioned throughout. Right now, none of the pages (not even the About Us page) has enough content to rank effectively.

Good luck Taz! Let us know what changes you make and what impact it has on your site’s rankings!

Evan Carmichael

Meet YoungEntrepreneur.com co-founder Adam Toren at this year's BlogWorld 2008!

Evan Carmichael
YoungEntrepreneur.com Blog Manager

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