Thanks

I think you’re right on the money here, however there are a few more cons I think that are worth mentioning.

1. Though many search engines promote the ease with which you can set up a PPC campaign, they tend to gloss over the fact that employing all these techniques to drive quality traffic to your site can be a costly experience, and though you get near-immediate positioning in the results pages, making the most of that position (ie getting visitors to not only click on your site, but also convert into customers) is much harder than anyone new to PPC or Paid Search would think by the ‘promotion’ made by the likes of Google etc. when advising businesses to use it.

2. Your mention of Webdesign and PPC being independent is, though sometimes accurate, mostly the biggest reason people fail to see the best results on their PPC campaigns. Landing pages and website stickiness are the main cause of visitors not converting on a site after clicking on that sponsored link. And bear in mind the website owner paid for that click – when quite often they should be paying to make sure their site looks and navigates professionally before trying to direct potential customers to it… otherwise they’re wasting their money…

Thanks.

Elliot Jones of Media Boutique ltd

I also think that there have been some changes to help protect advertisers against click fraud over the last couple of years.

I’m looking forward to hearing your theories on SEO.

Have a good weekend!
Heather