Comments on: Is Facebook A Viable Way To Promote Your Business?

By: katalogi www

katalogi www — Mon, 14 May 2012 20:11:52 +0000

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By: Anthony Mangia

Anthony Mangia — Wed, 18 Jul 2007 15:41:09 +0000

I think the biggest problem with Facebook marketing was that its niche did not align with my ideal customers.

I work for an e-commerce firm that primarily sells furniture. I made a Facebook group, and many of my friends joined it, but nobody really clicked the links, took advantage of the promotions, or even cared. Then again, most college students couldn’t give a damn about furniture.

My office is split with another company, who operates a few websites among which is a headphone and speaker review site. This clearly is more appealing to the younger Facebook audience, and so they saw some success with getting people to sign up for their e-mail marketing program (they offered a free drawing for $250 headphones, I believe). The success was still rather limited.

By: Evan Carmichael

Evan Carmichael — Tue, 17 Jul 2007 23:03:04 +0000

Thanks for the comments.

Anthony, what did you try to do to promote your business? Are there any lessons learned on what did not work and what sort of worked?

Evan Carmichael

By: Anthony Mangia

Anthony Mangia — Tue, 17 Jul 2007 20:30:59 +0000

I’m afraid Jeremy might be right. I was an avid Facebook user before I ever considered it for commercial purposes, and I’ll testify to the fact that it’s just a whole different level above MySpace in terms of fostering any sort of real social interaction. Facebook doesn’t offer the customization and personalization options that MySpace does, but that doesn’t prevent it from FEELING more personal.
Maybe it’s the lack of spam (or awful layouts), but Facebook isn’t the sort of community where you can really do a whole lot for your business. I tried it, and although people joined my group, ultimately nothing resulted from it, and my boss and I decided to let the idea go, however promising it seemed. I believe the only way one can successfully use Facebook to market their business is through an application, and even then, this has limited possibilities and really only works well for certain niche markets.

By: Miriam

Miriam — Tue, 17 Jul 2007 19:27:06 +0000

What Jeremy describes is exactly what my experience has been with Facebook. It’s really fun, and definitely a lot more active than LinkedIn (which is deathly boring), but I’m not sure it’s a place for doing business. I’ve been on Facebook for about a month now, and while I’ve regained contact with friends and family all over the world, nothing business-related has come out of it.