I learned about 23 year old Lindsay Terry from JuneauEmpire. In October of last year Lindsay thought about creating his own company to haul away the recyclables of the local businesses in his area. There were other companies that took trash away but not one that focused only on recyclables.

“I didn’t think much of it. (My wife) came up with the idea of starting a recycle pickup service. I didn’t think there was much money in recycling.”

Like any smart entrepreneur he did his market research before getting started. He made a flier promoting his idea and handed it out to local business owners. 15 clients expressed an interest in using his services and Lindsay was in business! He got so busy that he quit his job and brought on a friend to join him as a partner in the company.

“It is growing and growing. The interest and support from the community is phenomenal. We are signing on more customers every week. It is growing faster than I ever thought it would have.”

Lindsay’s success just goes to show you that if you do your market research and listen to your customer base you can succeed. Lindsay did not even believe in the idea himself before talking with potential clients. It was their enthusiasm that got the business off the ground.

Instead of starting with an idea that you think will work, talk with people who will actually pay for your product or service. See what their challenges are and make sure you are solving a real need.

Building around a customer who will pay you is the smartest way to start a business and make sure you can get through the early, often cash-strapped days of your company.

Evan Carmichael

Evan Carmichael
YoungEntrepreneur.com Blog Manager

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