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	<title>Comments on: 4 Tips To Choosing A Business Name</title>
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	<link>http://www.youngentrepreneur.com/blog/2007/05/4-tips-to-choosing-a-business-name/</link>
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	<lastBuildDate>Fri, 20 Nov 2009 21:18:36 +0000</lastBuildDate>
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		<title>By: votar sexy o no</title>
		<link>http://www.youngentrepreneur.com/blog/2007/05/4-tips-to-choosing-a-business-name/comment-page-1/#comment-169518</link>
		<dc:creator>votar sexy o no</dc:creator>
		<pubDate>Sun, 08 Nov 2009 05:26:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.youngentrepreneur.com/blog/?p=121#comment-169518</guid>
		<description>I read a few topics. I respect your work and added blog to favorites</description>
		<content:encoded><![CDATA[<p>I read a few topics. I respect your work and added blog to favorites</p>
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	<item>
		<title>By: Dan Brown</title>
		<link>http://www.youngentrepreneur.com/blog/2007/05/4-tips-to-choosing-a-business-name/comment-page-1/#comment-167876</link>
		<dc:creator>Dan Brown</dc:creator>
		<pubDate>Mon, 19 Oct 2009 17:41:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.youngentrepreneur.com/blog/?p=121#comment-167876</guid>
		<description>wonderful read, keep up the great work. more writers like you are needed on the net</description>
		<content:encoded><![CDATA[<p>wonderful read, keep up the great work. more writers like you are needed on the net</p>
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		<title>By: Greg</title>
		<link>http://www.youngentrepreneur.com/blog/2007/05/4-tips-to-choosing-a-business-name/comment-page-1/#comment-167491</link>
		<dc:creator>Greg</dc:creator>
		<pubDate>Sun, 11 Oct 2009 20:14:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.youngentrepreneur.com/blog/?p=121#comment-167491</guid>
		<description>Once you decide on a name, be sure to have a professional design your logo. Amateur visuals always cost a small business money because they telegraph &quot;caution: unprofessional!&quot; to everyone who doesn&#039;t know you.
There are plenty of good designers out there that can help you create a strong, appropriate logo. Just get it done professionally and be willing to pay for it. I used fresh design - 
www.design-fresh.com, they do amazing work and are reasonably priced.</description>
		<content:encoded><![CDATA[<p>Once you decide on a name, be sure to have a professional design your logo. Amateur visuals always cost a small business money because they telegraph &#8220;caution: unprofessional!&#8221; to everyone who doesn&#8217;t know you.<br />
There are plenty of good designers out there that can help you create a strong, appropriate logo. Just get it done professionally and be willing to pay for it. I used fresh design &#8211;<br />
<a href="http://www.design-fresh.com" rel="nofollow">http://www.design-fresh.com</a>, they do amazing work and are reasonably priced.</p>
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		<title>By: Lisa</title>
		<link>http://www.youngentrepreneur.com/blog/2007/05/4-tips-to-choosing-a-business-name/comment-page-1/#comment-149791</link>
		<dc:creator>Lisa</dc:creator>
		<pubDate>Tue, 12 May 2009 06:31:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.youngentrepreneur.com/blog/?p=121#comment-149791</guid>
		<description>Hi
Well maybe someone can help me.  We have a name that has been with us for 20years - Gentle Giants. We have purchased another two businesses logos&#039;r&#039;us and Summerland Corporate Uniforms.  We manufacture and retail uniforms and anything with a logo. We want to rebrand to one name but we can&#039;t work out a new name. Any help ideas would be appreciated.  Mostly when I find a name it is gone!
We want it short and memorable and obvious because lots of people call thinking we make clothes for big people.  We don&#039;t we make uniforms, do embroidery and all those things for schools,sports clubs and business.
Hoping for help or inspiration
thanks
Lisa</description>
		<content:encoded><![CDATA[<p>Hi<br />
Well maybe someone can help me.  We have a name that has been with us for 20years &#8211; Gentle Giants. We have purchased another two businesses logos&#8217;r'us and Summerland Corporate Uniforms.  We manufacture and retail uniforms and anything with a logo. We want to rebrand to one name but we can&#8217;t work out a new name. Any help ideas would be appreciated.  Mostly when I find a name it is gone!<br />
We want it short and memorable and obvious because lots of people call thinking we make clothes for big people.  We don&#8217;t we make uniforms, do embroidery and all those things for schools,sports clubs and business.<br />
Hoping for help or inspiration<br />
thanks<br />
Lisa</p>
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		<title>By: Naming A Business</title>
		<link>http://www.youngentrepreneur.com/blog/2007/05/4-tips-to-choosing-a-business-name/comment-page-1/#comment-111501</link>
		<dc:creator>Naming A Business</dc:creator>
		<pubDate>Fri, 14 Nov 2008 21:41:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.youngentrepreneur.com/blog/?p=121#comment-111501</guid>
		<description>Hi Evan, 

These are all valid points, especially &quot;Make it memorable,&quot; and &quot;Make it easy to spell.&quot; The third one, &quot;Tell people what you do,&quot; can sometimes lead new business owners to create very literal and boring names (i.e. Internet Marketing Associates or Northeast Plumbing) 

If you use the name as an opportunity to convey an attribute of the business, that sometimes works better (i.e. Best Buy, Priceline, Sir Speedy) or use a metaphor to convey the desired image of the company (i.e. Monster.com conveys big and dominant, Amazon.com conveys huge and flowing and diverse) I agree with all your points but would prioritize them in the order you have listed. Memorable is probably the most important one of all. People can&#039;t remember what they can&#039;t recall.

Phil Davis
Tungsten Branding</description>
		<content:encoded><![CDATA[<p>Hi Evan, </p>
<p>These are all valid points, especially &#8220;Make it memorable,&#8221; and &#8220;Make it easy to spell.&#8221; The third one, &#8220;Tell people what you do,&#8221; can sometimes lead new business owners to create very literal and boring names (i.e. Internet Marketing Associates or Northeast Plumbing) </p>
<p>If you use the name as an opportunity to convey an attribute of the business, that sometimes works better (i.e. Best Buy, Priceline, Sir Speedy) or use a metaphor to convey the desired image of the company (i.e. Monster.com conveys big and dominant, Amazon.com conveys huge and flowing and diverse) I agree with all your points but would prioritize them in the order you have listed. Memorable is probably the most important one of all. People can&#8217;t remember what they can&#8217;t recall.</p>
<p>Phil Davis<br />
Tungsten Branding</p>
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		<title>By: Houston</title>
		<link>http://www.youngentrepreneur.com/blog/2007/05/4-tips-to-choosing-a-business-name/comment-page-1/#comment-59332</link>
		<dc:creator>Houston</dc:creator>
		<pubDate>Tue, 20 May 2008 21:08:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.youngentrepreneur.com/blog/?p=121#comment-59332</guid>
		<description>Listen. Do not have an opinion while you listen because frankly, your opinion doesn?t hold much water outside of Your Universe. Just listen. Listen until their brain has been twisted like a dripping towel and what they have to say is all over the floor.</description>
		<content:encoded><![CDATA[<p>Listen. Do not have an opinion while you listen because frankly, your opinion doesn?t hold much water outside of Your Universe. Just listen. Listen until their brain has been twisted like a dripping towel and what they have to say is all over the floor.</p>
]]></content:encoded>
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		<title>By: Chicago</title>
		<link>http://www.youngentrepreneur.com/blog/2007/05/4-tips-to-choosing-a-business-name/comment-page-1/#comment-59191</link>
		<dc:creator>Chicago</dc:creator>
		<pubDate>Tue, 20 May 2008 11:38:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.youngentrepreneur.com/blog/?p=121#comment-59191</guid>
		<description>A good man would prefer to be defeated than to defeat injustice by evil means.</description>
		<content:encoded><![CDATA[<p>A good man would prefer to be defeated than to defeat injustice by evil means.</p>
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		<title>By: Steve Mullen</title>
		<link>http://www.youngentrepreneur.com/blog/2007/05/4-tips-to-choosing-a-business-name/comment-page-1/#comment-10197</link>
		<dc:creator>Steve Mullen</dc:creator>
		<pubDate>Wed, 06 Jun 2007 02:52:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.youngentrepreneur.com/blog/?p=121#comment-10197</guid>
		<description>You forgot one HUGE thing.  These days, you need to have a website.  I&#039;ve started one full blown business and shot off a couple of side businesses.  Honestly, I&#039;ll scratch a potential name off of my list if I can&#039;t find a related domain name available.  You want the name and the website name to line up.

Steve Mullen
&lt;a href=&quot;http://www.endgamepr.com&quot; rel=&quot;nofollow&quot;&gt;EndGame Public Relations&lt;/a&gt;
&lt;a href=&quot;www.startupbizcast.com&quot; rel=&quot;nofollow&quot;&gt;Startup BizCast&lt;/a&gt; podcast</description>
		<content:encoded><![CDATA[<p>You forgot one HUGE thing.  These days, you need to have a website.  I&#8217;ve started one full blown business and shot off a couple of side businesses.  Honestly, I&#8217;ll scratch a potential name off of my list if I can&#8217;t find a related domain name available.  You want the name and the website name to line up.</p>
<p>Steve Mullen<br />
<a href="http://www.endgamepr.com" rel="nofollow">EndGame Public Relations</a><br />
<a href="www.startupbizcast.com" rel="nofollow">Startup BizCast</a> podcast</p>
]]></content:encoded>
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	<item>
		<title>By: THE SMALL BUSINESS BLOG &#187; Blog Archive &#187; Blogging Roundup - 2007.05.18</title>
		<link>http://www.youngentrepreneur.com/blog/2007/05/4-tips-to-choosing-a-business-name/comment-page-1/#comment-9047</link>
		<dc:creator>THE SMALL BUSINESS BLOG &#187; Blog Archive &#187; Blogging Roundup - 2007.05.18</dc:creator>
		<pubDate>Sat, 19 May 2007 09:55:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.youngentrepreneur.com/blog/?p=121#comment-9047</guid>
		<description>[...] Make yourself look big - great advice for small business. 4 Tips to Choosing a Business Name - again good advice, just make sure you check for trademarks, etc. Ways To Bootstrap Your Business - I have been saying this for years. [...]</description>
		<content:encoded><![CDATA[<p>[...] Make yourself look big &#8211; great advice for small business. 4 Tips to Choosing a Business Name &#8211; again good advice, just make sure you check for trademarks, etc. Ways To Bootstrap Your Business &#8211; I have been saying this for years. [...]</p>
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		<title>By: Daniel</title>
		<link>http://www.youngentrepreneur.com/blog/2007/05/4-tips-to-choosing-a-business-name/comment-page-1/#comment-8836</link>
		<dc:creator>Daniel</dc:creator>
		<pubDate>Wed, 16 May 2007 13:20:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.youngentrepreneur.com/blog/?p=121#comment-8836</guid>
		<description>Very true, indeed! My latest venture&#039;s name has just five characters. I didn&#039;t always have the knack for naming, but it is coming easier than it used to.

What are your thoughts on a name that is short, but may not be easy to spell right away? Do you think this could be overcome with &quot;brand building&quot;? Or would it be best to stay away from a name like this?</description>
		<content:encoded><![CDATA[<p>Very true, indeed! My latest venture&#8217;s name has just five characters. I didn&#8217;t always have the knack for naming, but it is coming easier than it used to.</p>
<p>What are your thoughts on a name that is short, but may not be easy to spell right away? Do you think this could be overcome with &#8220;brand building&#8221;? Or would it be best to stay away from a name like this?</p>
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