If you have been following my series on Google Filters you will already have had a good introduction to some of the things Google looks at when deciding on where to rank your website versus your competitors. Today we are going to tackle the Too Many Links Filter.

The Importance of Building Links

As previously discussed, link building is important to any SEO campaign. The more quality websites that link to you the more Google will see you as an authority website and the higher you will rank in their search engine. It should therefore follow that you want to get as many links as you can as quickly as you can to rise in the rankings, right? Well, not exactly. Enter the Too Many Links Filter.

Google’s Too Many Links Filter

Google likes to see that you have created a progression of links to your website. They expect that you will, at the start, have very few links to your site and then continue to grow as your content base grows. This would be a natural progression. If you have a sudden increase where you have too many links created all at once it can set off flags with Google’s system. What’s even worse is if you have many links created at one point in time and then no new ones or very few are created afterwards. This is a good sign that you are trying to game the system and can earn you major deduction points. You could drop significantly in the rankings or be banned altogether.
How To Work Around The Filter

The key to working around this filter is to continue with your link building campaign. If you generated many links in one month make sure that the following month additional ones are created. This is especially important when you are first starting a website and Google does not have a rich history to base your actions on. Any solid SEO campaign should have ongoing link generation as a core component. As you continue to build new quality links each month you will continue to rise in the rankings and will not trigger the Too Many Links Filter.

Happy link building!

Evan Carmichael

Evan Carmichael
YoungEntrepreneur.com Blog Manager

Did you enjoy this article? If so, then subscribe to our RSS Feed.