Yanik Silver
Yanik Silver, a serial entrepreneur based in Potomac, Md., is the author of Maverick Startup: 11 X-Factors to Bootstrap From Zero to Six Figures and Beyond from Entrepreneur Press.
Change the Rules: 5 Ways to Bring Mission Into Your Business
Weaving a greater mission into your financial goals can help get your team, customers and community involved to grow your bottom line.
7 Tips for Naming Your Business
Choosing the right name for your business can have a lasting impact when it comes to propelling a business to success. Here are tips in choosing the right one.
Hard-Wired to Belong: How to Instantly Create Brand Super Fans
In today's ultra-transparent and interconnected world, it's worth paying attention to how you can create super fans and get brand advocates working for you. Your ultimate goal is for your customers to identify so strongly with your brand that they'd …
