Stephen Voltz and Fritz Grobe, ContributorsStephen Voltz and Fritz Grobe are the founders of EepyBird LLC, a viral video studio based in Buckfield, Me., that in 2006 created "The Extreme Diet Coke and Mentos Experiments," which garnered over 120 million YouTube viewers. EepyBird has created videos for major brands including Coca-Cola, ABC Family and OfficeMax, and received four Webby Awards and two Emmy nominations. They are the authors of The Viral Video Manifesto: Why Everything You Know Is Wrong and How to Do What Really Works (McGraw-Hill, 2013).
To create an online sensation, forget all the tricks and techniques you've learned from TV. Take a lesson from the creators of the Diet Coke and Mentos video.