Suzanne Tulien
Suzanne Tulien is Principal and co-Founder of The Brand Ascension Group, a multi-faceted consulting and training firm specializing brand perception. BA Group partners with organizations in getting them laser-focused on defining their brand DNA and achieving sustainable brand success from the INSIDE OUT. They do this by guiding them to define, create, and build powerful brand experiences that engage, captivate and inspire customers, employees and all stakeholders. She is author of The 6 Myths of Small Business Branding, and co-author of Brand DNA. She is also on the Expert Panel of YoungEntrepreneur.com.
Is Your Brand APP-licable?
The evolution of brand engagement is mobile! Once a month, I get together with a colleague and friend of mine over "dos" pomegranate margaritas and chips and salsa ("patatas fritas y salsa"). We collaborate on and share the latest new …
Stop Marketing… for now, and Start Brand-ing!
When most think of the term Branding they often associate it with the function of Marketing or in some cases a traditional branding iron and a cattle ranch. When they think of the term brand, generally an image or a …
To Know Your Brand is to Be Your Brand
It's already February, 2011. Business owners everywhere are still wondering what this year will bring them in terms of profits, growth, evolution, and success. Over the past several years all of us have learned lessons in sustainability, creativity, and out-of-the-box …
It's 2011… On Your Mark, Get Ready — GO!
Go? Go where? Well, that's what many businesses are trying to figure out. Where is 'there?' What does that look like for your business brand? And how do we get there from here? Some of us are still reeling from …
Make Your Business Brand Recession-Resistant!
How many of you have tightened the purse strings because of rising prices, slow sales, the unknown financial forecast, and a potentially tough ride still ahead? Most business owners are searching for innovative ways to reduce the impact of the …
Your Brand: The 'Dark Matter' of Your Business
I was watching one of those mind-blowing shows called 'Inside the Milkyway' on the National Geographic channel the other evening,and it occurred to me how I could relate one of the weirdest concepts in astronomy to the concept of BRAND. …
Don't Reinvent the Wheel: Assess Against Best Practice
As business owners, it's too bad we don't have a crystal ball to see what steps we should take to grow our business more effectively. There's no doubt we would all peek into the future to help guide us if …
2 Traps that Keep Small Businesses Small
Is your small business growing according to your strategic timeline? Is the economy hampering your cash flow projections? Now more than ever, small businesses need new ways to leverage their competitive advantage. Long gone are the days when spending money …
Behaving Brandly: Walking Your Brand Talk
If you were to ascribe three adjectives to your business brand describing its collective personality, what would they be? "Wholesome, Authentic, Reliable,"…or… "Innovative, Creative, Hip" or something completely different? When we ask our clients to dig deep and flush out …
Saving Brand Face – Before You HAVE to!
As a Brand consultant, trainer, and author, I am constantly assessing how companies that 'get' to be in the news (more often than not because of negative press) are handling their brand's perception. It is fascinating to me to experience …
Building Brand Loyalty: Getting Your Priorities Straight
Every time I submit an article, I think, 'what will I write about next month?' I try to trust the process and allow ideas to flow — but sometimes it is the last minute before the universe sends me an …
Brand 101: 6 Critical Q’s & A’s You Need to Know to Create Competitive Advantage
Q: How do you define a brand? Let's first understand that your logo is not your brand. Your logo is a symbol that represents your brand. So the question becomes what is YOUR brand? Or what does your logo represent? …
Why Do Snacks Taste Better On Party Toothpicks?
This post is written by Guest Blogger Suzanne Tulien. How simple perceptions create business differentiation. We were enjoying happy hour cocktails and snacks at our neighbor's house the other day and their inquisitive six year old daughter began telling us …
