Lisa Promise
Lisa Promise is the founder of Promise Consulting Group, a full-service marketing, advertising, and communications consulting company for small businesses. Based in Boston, MA, Lisa started Promise Consulting when she realized the growing number of small businesses that are experts in their particular field, but don’t know the first thing about marketing. Her goal is to help small businesses get off the ground and grow beyond word of mouth, as well as teach them the skills to follow-through on the developed marketing strategy. Lisa graduated from Bentley University, with degrees in Marketing & Global Perspectives. In addition to managing Promise Consulting Group, she works at a large marketing solutions company for small businesses, focusing on new customer acquisition in the Online & Affiliate channels.
How to Manage Gender Discrimination in the Workplace
Facebook CEO Sheryl Sandberg recently stated at the World Economic Forum in Switzerland: "We reward men for being leaders, for being assertive, for taking risks, for being competitive; we teach women as young as four to lay back, be communal. …
Everything You Need to Know About Building Your Brand
The American Marketing Association defines a brand as a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers." Brand is lofty term that means a lot for …
How Much Does Appearance Matter When It Comes to Your Small Business?
Driving by a local convenience store, I'm immediately drawn to the faded awnings and falling sign. I think to myself how much they could do with the place if they freshened it up a little. So how much does appearance …
What Does Every Small Business Need?
Starting a business is a slow process that takes significant and often precious resources — time, money, and energy. Often times a new business focuses on gaining new clients but it can be easy to forget the essentials to doing …
Is Good Ever Good Enough When It Comes to Your Small Business?
Starting a small business takes work and resources — specifically, your most limited of assets: time and money. You invest a great deal in something you believe in, but are still uncertain if it will succeed. Nobody likes to fail, …
5 Keys for Promoting Honesty & Transparency in Your Company
As an entrepreneur and manager of your company, what do you pride yourself on? Career advancement for your employees, regular meetings, providing recognition for a job well-done — these are all great attributes. Now what about the less obvious and …
Quantity vs. Quality — When is One Person Not Enough?
Every small business knows the struggle of a one-man shop. The list of things to do is never-ending, and unfortunately as an entrepreneur, often you have to go it alone. So when does quantity over quality mean error over accuracy? …
Delegate Down the Right Way for Maximum Effectiveness
This is an all too familiar phrase in a fast-paced company — but what does it really mean? The word delegate is defined as, "entrusting or transferring power, authority, or responsibility to another." Most people know the term delegate, and …
Three Parts to a Successful Career
Someone once told me that you should measure your work with how you feel in three areas. Are you happy; are you learning; and are you advancing? Every person will quantify these subjects differently. To some, advancing – and thus …
What is Your Passion?
The dictionary definition of passion is, "a strong or extravagant fondness, enthusiasm, or desire for anything." Why do people start their own businesses? Is it for money, for freedom — from corporate structure or otherwise, power? What would you want …
Words of Wisdom for Entrepreneurs
Advice is given to us so often, it's easy for it to fall on deaf ears. Some of this so-called advice is given from friends, other from family; perhaps a colleague or a mentor. How do you decide what sticks? …
The Key to Success: Ambition or Competition
What's the difference between being ambitious or competitive? Some people are competitive by nature. They grew up playing sports, knew they had to study hard and be the top of their class, and now put that same mindset into their …
Successful: Rich or Happy?
What defines success? Merriam-Webster describes it as a "favorable or desired outcome; the attainment of wealth, favor, or eminence." Just as every word that conjures emotion, a dictionary definition doesn't do it justice. So what does it mean to you? …
What's Your Negotiation Style?
Good negotiating involves give and take. It applies to work and home, friends and family and is an important part of starting and building relationships. Being good at it takes practice and patience, both of which many people do not …
Essentials of Online Marketing
With total advertising spend at a decline, online advertising is the only medium with projected growth in 2010 — to a whopping $60 billion in revenue. So what does this mean for you? Whether you're a small business or work …
Marketing with Meaning
"Marketing with meaning", coined in The Next Evolution of Marketing by Bob Gilbreath, can be defined as bringing value to clients (potential and existing) through your marketing tactics. What does this mean for a business? Is offering a product or …
Invest in Yourself
The return on investment by investing in your business — and therefore yourself — offers higher rewards and lower risks than trying to beat the stock market or going all in on the latest pyramid scheme. That's not to say …
