Lauren Perkins
Lauren Perkins is a digital evangelist and tastemaker who delivers integrated solutions from a unique entrepreneurial perspective. Best known for combining her entrepreneurial experience with a 360 degree integrated approach, Lauren has provided solutions for start-ups to growing brands including, Crunch Fitness, Nike and Laser Cosmetica. She is currently the CEO and Founder at Perks Consulting, a full-service marketing agency specializing in the fusion of lifestyle and technology based in New York City.
Want to Create Engaging Content? Tell a Good Story
Engaging content starts and ends with a good story. Here's how to figure out which tale to tell.
Making Sense of the Application Landscape
New year, new toys. Consumer electronics, that is. I’m just getting back and reflecting on CES (Consumer Electronics Show), the largest tech geek kickoff of the year. This year I got the chance to see the new consumer electronics and tech …
Fail Fast: A Guide to Iterative Strategic Planning and Testing
As 2011 speeds to its conclusion, now is the time to reflect on your company's current performance and establish priorities moving into 2012. In order to set the stage for a productive year, it's important to think about your top …
