Passion without Perspective: A Recipe for Disaster
It seems like there are thousands of people out there dreaming of becoming the next Internet sensation. Specifically, there are countless people trying to turn their personal passions into content-driven websites. If you search the web, you'll find hundreds of …
Notes from the Hiring Front
Our company is in the fortunate position of growing at a significant rate. We have more than doubled in size in the past year and anticipate the same rate of growth over the next year. Not a day goes by …
An Entrepreneur's Guide to Pitching the Press
Too many entrepreneurs and small business owners think that they are too small to get the attention of the press. While I will concede that it may be easier for Steve Jobs or Mark Zuckerberg to get the attention of …
The Groupon Phenomenon
What is Groupon and why in the world would they turn down a $5.3 billion offer from Google? Simply put, Groupon is the fastest growing site on the Internet and is getting bigger every day. How does it work? Groupon …
Mobile E-Commerce: Not Just for the Big Boys Anymore
My first real experience with e-commerce was back in 1999, when I was part of the team that launched one of the first online retail luxury websites. Back then, people thought we were crazy. When we approached some of the …
Public Relations in the Age of Social Media
Social media has become a game-changer in the world of public relations. The advent of the blogosphere, social networking sites like Twitter and Facebook and "review" sites, like Yelp all provide opportunities for companies looking to attract positive attention. The …
Taking it Offline: Getting Back to Traditional Business Networking
It goes without saying that the Internet has drastically changed the way we go about doing business. Utilizing company websites, blogs, and a host of social media platforms, businesses can market themselves, sell products directly and even perform valuable customer …
Get on the Blogging Bandwagon!
Fact #1: Everybody is blogging these days. Fact #2: Very few people are blogging effectively. Fact #3: Even fewer blogs generate business, revenues, and profits. Fact #4: A great blog can do wonders for an entrepreneurial business. A well-written, informative …
You've Created Great Content… Now What?
It is no secret that creating original content for your website is a terrific way to get your marketing messages across, establish yourself as an expert and humanize your company and its employees. By writing articles, blogs and white papers, …
