Denise Keller
Denise Keller is COO and founding partner of Benchmark Email, one of the world's leading email marketing services for small businesses. Keller served as Vice President of Finance for restaurant chain Seafood Broiler and CEO of Accor's U.S. Ticket Services Division before transferring into the COO position at Benchmark, where she has been instrumental in bringing in numerous small business customers, as well as high-profile clients that include Mercedes Benz, Siemens and Kaiser Permanente.
How Email Marketers Can Leverage Treasure Hunts
For years, Costco has made an art out of the Treasure Hunt with up to 20% of its total stock being items of strictly limited quantity which may only be present in the store for a week. Some of the …
How Young Entrepreneurs Can Conquer the New Mobile Email Marketing Frontier
“Go west, young man, and grow up with the country.” This famous quote, attributed to 19th century newspaper editor Horace Greeley (but actually originated by John Soule), was responsible for countless thousands of young men and women heading toward the …
The Upside-down Impact of Email List Size on Facebook & Twitter Response
Social media has had a powerful impact on entrepreneurs' email marketing strategies. In just a few years, email marketing has been transformed into a fully interactive symbiotic conversation, enhanced through a number of social networking platforms. To paraphrase an Oldsmobile …
