Arman Rousta
Arman is Founder & CEO of digital agency, Blueliner, which services start-ups and established companies such as IZOD, California Closets and Lufthansa. He is responsible for strategic planning, management and the company' s expansion into new markets, such as Latin America, Europe and Asia. Given his entrepreneurial success, Arman has been featured in media over the years, including Crain' s NY, CNN Money, Wall Street Journal, NY Times, Time Magazine,Popular Mechanics, and others. Arman is a strong believer in ethical and conscious business practice, which emanates in Blueliner' s operating principles and his leadership values, which are expressed through his business and personal blogs. Of particular significance to Arman is the betterment of opportunity for children. He Founded 401kid, an education funding advisory portal, in 2000 to serve this purpose. Through his work-life balance, Arman is dedicated to setting a positive example for how we can have success while being of service.
Manifesto of a (Socially Conscious) Digital Entrepreneur
Herein lies the makeup of a (Socially Conscious) Digital Entrepreneur. He or she is a new kind of animal — more resourceful, more dynamic, more connected and more evolved than any previous type of Entrepreneur. If you think about yourself …
Whatever It Takes: Entrepreneur as Project Manager
Most entrepreneurs are known for being visionaries — big thinkers with big ideas, who sell their vision to investors, customers and staff, who help implement the vision. If they're well-funded, presumably, Founders can bring in managers who take care of …
The 7 Pillars of Digital Marketing
Formerly known as "The Six Pillars of Internet Marketing" and having undergone several stages of evolution over the past 10 years, the "7 Pillars of Digital Marketing" is a framework for the learning, strategy, budgeting, execution and analysis of the …
Company Karma: How to Handle Conflicts of Interest in Business
Life presents us with conflicts of interest and ethical dilemmas all the time, does it not? Â The business world is no different. Â Depending on what stage your business is in, I am sure you have faced a number of challenging …
More thoughts on how a Healthy Lifestyle Can Fuel Your Success
Previously, I wrote about the expensive and controversial “fat tax” and provided some useful tips to stop paying it.  While we all most likely don’t enjoy paying taxes of any kind, the fat tax is particularly insidious because it is a …
Don't Pay The Fat Tax! How a Healthy Lifestyle Can Fuel Your Success
How many of you pay for a gym membership that goes unused? How about that great treadmill or Bo-Flex machine which is collecting dust in your basement? Well, then you are paying quite the fat tax, and it's affecting your …
Raising your Digital IQ
As an executive of a digital marketing agency that is geared toward small businesses and startups, I get to see all kinds of talented and ambitious entrepreneurs coming through. Â One thing that I find fascinating is the wide range of …
